Senior E-Commerce Marketing Manager

As our Senior E-Commerce Marketing Manager, you will lead the marketing strategy and execution for a single global e-store platform that serves both B2B and B2C audiences. Currently supporting two brands, the platform will expand to a third brand by year-end and a fourth in 2027. This role blends deep expertise in digital marketing, brand growth, and commerce optimization with AI-powered personalization to deliver measurable engagement and conversion. You will manage integrated campaigns that balance business and consumer priorities, maintain brand differentiation within a unified platform, and ensure exceptional customer experiences as we scale.

Key Responsibilities

• Develop and execute marketing strategies for a single global e-store supporting multiple brands, with campaigns tailored to both B2B and B2C audiences.
• Plan and implement targeted B2C marketing initiatives across SEO, SEM, social, email, paid media, and influencer channels to increase consumer reach and engagement.
• Optimize product landing pages and user experience for consumer-centric journeys, leveraging behavioral analytics to maximize conversions.
• Use AI-driven personalization, automation, and segmentation tools to deliver tailored experiences for different audience groups.
• Collaborate with Brand, Product, Sales, and eCommerce teams to ensure seamless coordination across B2B and B2C strategies.
• Monitor campaign performance using advanced analytics, continuously refining tactics for both business and consumer objectives.
• Stay ahead of eCommerce and AI marketing trends, with a special emphasis on B2C innovation like loyalty programs, social commerce, and influencer engagement.

Minimum Qualifications

• Bachelor’s degree in Marketing, Digital Commerce, Business, or related field.
• ​5+ years of experience in eCommerce marketing within the SaaS space, including proven experience managing campaigns for B2C audiences.
• Track record of driving traffic, conversions, and revenue growth in both B2B and B2C digital environments.
• Skilled in deploying AI-powered tools, marketing automation, and advanced segmentation for personalized customer outreach.
• Expertise in SEO, SEM, social media strategy, paid media, and consumer engagement tactics.
• Ability to collaborate cross-functionally and manage complex multi-brand strategies within one commerce platform.

Preferences / Nice-to-Haves

• Experience marketing multi-brand strategies on a unified global commerce platform.
• Familiarity with AI-powered marketing automation, predictive analytics, and recommendation systems.
• Knowledge of headless commerce architectures and CMS-driven marketing.
• Background in manufacturing technology or B2B software marketing.
• Advanced expertise in SEO, AEO, PPC campaign management, and content marketing strategies.
• Experience integrating marketing efforts with CRM, ERP, or CPQ platforms for end-to-end customer journey optimization.