Social & Influencer Manager - India
Rhino Entertainment GroupJob Description
Rhino Entertainment is currently looking for a creative and culturally attuned Social & Influencer Manager to elevate our brand presence, engage our community and drive influence-led growth in India. Reporting directly to the Commercial Director, you will be responsible for making our brand relatable, visible and viral across key platforms and culturally relevant moments.
What your role will look like:
- Lead the organic & paid social media strategy across Instagram, Telegram, YouTube, and emerging channels
- Source, onboard, and manage influencer partnerships and content creators.
- Build and maintain a localised content calendar, in sync with campaigns and cultural events
- Work closely with CRM and brand teams to ensure consistent tone and message.
- Monitor trends, festivals, memes, and content formats to stay relevant and relatable
- Input into quarterly growth plans with social and influencer-driven campaigns.
- Participate in mystery shopping and brand testing to inform tone and content strategy
- Support UX and promotional localization by feeding back insights from the community
- Report monthly on engagement, influencer ROI, and player sentiment trends
- Assist with competitive analysis focused on brand and influencer activity
Note: The selected person may either be office based in Malta (Hybrid) or Remote.
Requirements
- 3+ years in social media, influencer marketing, or community management, ideally in a youth-focused digital brand
- In-depth knowledge of Indian digital culture, creators, and player communities
- Content-first mindset with a track record of driving social engagement and ROI
- Ability to write copy, brief creators, and manage campaigns from start to finish
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