Product Marketing Manager - IOE Cardano

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What the role involves:

As a Product Marketing Manager at IOG you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology. As part of the global marketing team, you will work closely with Product Management to understand our offerings, identify unique messages and produce documentation that helps internal and external stakeholders understand our products. Getting the message out will require strong collaboration with the communications team and field marketing to drive tailored content across multiple channels. Success in this role will require the ability to work seamlessly with stakeholders across remote based Product Management, Product Engineering, Business Development, Research, Technical Services, Communications and Creative teams.

Strategic

• Collaborate with Executives and key stakeholders to develop product positioning and messaging that articulates the unique values and vision of IOHK’s founders.
• Go-to-market: work closely with Technical Product Managers, Marketing and Business Analysts to help define the story
• Be a brand advocate: who can drive market engagement of a range of evolving offerings including blockchain protocols and related service solutions such as education, research, development, design and more.
• Build a portfolio of assets including concept documentation, user stories and case studies.

Tactical

• Deliver and maintain product feature positioning and benefit messaging that is robust enough to be globally consistent after localisation
• Drive go-to-market tactical programmes working closely with Product Management, Marketing, Communications, Engineering teams and in-region marketing teams
• Plan and execute global launches for new products and new releases in conjunction with in house Agency
• Work with the Design team to create business development and marketing tools such as sales presentations, conversation guides, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, internal competitive positioning guides etc.
• Be the product marketing expert for IOHK core technologies, supporting related marketing activity such as PR, social, customer communications, events, etc.
• Understand the competitive landscape, including regulatory, legal and use insights to influence decision making across teams
• Collaborate with regional marketing managers and support them in delivering awareness and demand campaigns, including attendance at events, conferences and exhibitions. Serve as a spokesperson for IOHK as appropriate.
• Identify and create business development tools and collateral that support our subject matter experts, from presentations and case studies, to competitor talking points, and more.

Who you are:

• Bachelor’s degree.
• Product Marketing experience and a deep understanding of International markets is a must.
• Experience marketing hi-tech / emerging / disruptive technology solutions in B2B and B2C environments. Start up experience a plus.
• Experience in a rapidly growing organisation.
• Experience of taking technology from early adopter stage to mainstream.
• Process oriented - experience in identifying and establishing collaborative work processes.
• Excellent communications skills – written & verbal with experience in engaging with customers and stakeholders at all levels.
• Open Source marketing experience preferred.
• Ability to travel internationally.
• Ability to build relationships internally; across remote teams.
• Excellent writing skills and able to distill complex information into concise documentation
• Able to articulate ideas clearly and eloquently
• Positive, energetic attitude and initiative, with a strong work ethic.
• Strong interpersonal and project management skills.
• Ability to work with highly technical information and translate into accessible customer / market benefits.
• Excellent content writing and campaign management skills.
• Adept at presenting; able to engage audiences and take them on a discovery journey.
• Ability to see beyond the present and understands IOG’s vision for the future.
• Results oriented; metrics focussed.