Product Marketing Manager - Bitcoin DeFi

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What is Bitcoin DeFi:

Bitcoin DeFi is about unlocking real utility for the world’s most trusted digital asset without ever compromising user control. For developers and innovators, this means finding a way to use Bitcoin in decentralized finance without forcing holders to hand their BTC to a third party. Until now, most attempts at Bitcoin DeFi have relied on “wrapped” tokens that essentially represent a promise – you send your BTC away and trust someone else to issue a proxy token on another chain. In all these custodial models, users effectively give up custody of their bitcoin to an intermediary in exchange for a tokenized representation. This status quo runs counter to Bitcoin’s core ethos of self-sovereignty and security.

What the role involves:

As a Product Marketing Manager at IOG you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology. As part of the Product organization, you will work closely with Product Management to understand our offerings, identify unique messages and produce documentation that helps internal and external stakeholders understand our products. Success in this role will require the ability to work seamlessly with stakeholders across remote based Product Management, Product Engineering, Research, Communications and Creative teams.

• Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas.
• Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment.
• Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results.
• Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making.
• Deliver globally consistent product feature positioning and benefit messaging adaptable for localization.
• Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners.
• Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks.
• Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives.
• Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson.

Who you are:

• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• Proven product marketing experience with a deep understanding of international markets.
• Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus.
• Experience transitioning products from early adoption to mainstream adoption stages.
• Familiarity with open-source marketing is preferred but not required.
• Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies.
• Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers.
• Proficient in leveraging marketing technology tools (e.g., CRM, analytics, and content management platforms) to drive results.
• Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages that engage non-technical audiences.
• Experience with Decentralized Applications (dApps): Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs). Able to position products within these evolving landscapes effectively.
• Tokenomics and Market Design: Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures.
• Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment.
• Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences.
• Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions.
• Skilled in creating engaging, audience-focused content and delivering persuasive presentations.
• Adaptable to emerging technologies, trends, and tools in marketing and communication.
• Strategic thinker with the ability to translate future trends and IOG’s vision into actionable marketing strategies.
• Ability to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement.