Social Media/Guest Relations Manager

Brand: Pizza Factory

Location: Remote (Must live in Central or Northern CA)

Terms: Full Time

Requirements: Must be able to drive to locations in California for content creation.

About The Role: Join a legacy brand at a pivotal moment! Help craft our story and bring fresh perspective and ideas while honoring our history with content, messaging, and strategies meant for today's consumer. You will own the guest experience through our corporate social media channels, local store social media channels, and guest relations platform.

Key Responsibilities

• Strategy Development: Create and implement social media strategies to increase brand awareness, engagement, and drive business objectives.
• Content Creation: Generate, edit, and schedule engaging text, image, and video content tailored to different platforms.
• Campaign Management: Plan and launch social media campaigns, including paid advertising, to promote products or services.
• Community Management: Monitor social media channels, respond to comments and messages, and foster a strong online community.
• Analytics and Reporting: Track key performance metrics, analyze data, and provide reports to VP of Marketing on campaign effectiveness.
• Trend Monitoring: Research and identify emerging trends and competitor activities to keep the brand's content relevant and innovative.
• Collaboration: Work closely with marketing and franchisees to ensure social media efforts align with broader marketing initiatives.
• Guest Sentiment: Answer all customer sentiment on Google, Yelp, and our app using an aggregator called Soci.
• Scheduling: Schedule all social media ads and posts through a social media scheduling platform of your choice.
• Manage Influencers: Build and manage an influencer community to help drive brand awareness.

Required Skills

• Communication: Excellent written and verbal communication skills to craft compelling content and interact effectively with the audience.
• Analytical Skills: Ability to interpret data, analyze performance metrics, and make datadriven decisions.

• Technical Proficiency: Knowledge of major social media platforms, their advertising tools, and production best practices.
• Creativity: Ability to develop innovative ideas and turn them into engaging content.

• Time Management: Strong organizational skills to manage multiple projects and meet deadlines.

Qualifications

• PPC Expertise: Ability to develop and implement high performing PPC campaigns using advanced bidding strategies and tools.
• Demonstrated experience in social media marketing and campaign management is highly valued.
• At least 2 years of experience in Social Media Management

• Live in Central or Northern CA (Monthly travel to Pizza Factory stores is required).