SEO Specialist (Shopify account)

Key Responsibilities:

• Develop and execute SEO strategies tailored to Shopify and other e-commerce platforms (e.g., WooCommerce, BigCommerce, Magento)
• Conduct keyword research, competitor analysis, and content gap audits to inform product page optimization and blog content
• Optimize on-page elements (titles, meta descriptions, schema markup, internal linking) for product listings, collections, and landing pages
• Collaborate with content, design, and dev teams to implement SEO best practices across site architecture and UX
• Monitor and report on SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Shopify analytics
• Identify and resolve technical SEO issues (crawl errors, site speed, mobile usability, indexation)
• Stay current with algorithm updates and e-commerce SEO trends to maintain competitive edge

Requirements:

• 2+ years of hands-on SEO experience, with a strong portfolio of e-commerce results
• Deep familiarity with Shopify SEO (liquid templating knowledge is a plus)
• Experience with other platforms like Amazon Seller Central, WooCommerce, or BigCommerce is a strong advantage
• Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, etc.
• Strong analytical skills and ability to translate data into actionable insights
• Basic HTML/CSS understanding; experience working with developers is a plus
• Excellent written and verbal communication skills

Preferred:

• Experience with international SEO or multilingual stores
• Familiarity with CRO, paid search, or email marketing is a bonus
• Knowledge of schema markup and structured data for e-commerce