Senior Team Lead Offline Media

What you'll do:

1. Channel Growth & Performance

• Own the linear TV channel's investment level, net revenue, and ROAS
• Continuously improve and automate our linear TV strategy and booking engine
• Track performance across placements and diagnose underperformance with the data available, even when it's incomplete

2. Build the DTV Channel

• Create and refine Emma's DTV strategy, largely from the ground up
• Execute against that strategy and grow the channel over time
• Bring a builder's mindset. There's no existing playbook to inherit here

3. Team & Stakeholder Leadership

• Lead and develop a team of three to four, based in Lisbon
• Establish yourself quickly as the lead for offline media, both within the team and across the wider organization
• Manage relationships with senior internal stakeholders and external TV agency partners

4. Cross-Team Collaboration

• Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications
• Work with E-commerce to keep offline media aligned with the broader marketing strategy
• Represent offline media in wider marketing planning and reporting

Who we are looking for:

7-8+ years of experience across marketing, e-commerce, offline media, agency relationships, and analytics

Master's degree

Strong analytics skills (Tableau, Excel or equivalent); SQL or Python is a plus

Proven team leadership experience, ideally in complex, international organizations

Strong communication and stakeholder management skills, comfortable working with senior stakeholders

English proficiency at C1 level or above

Comfortable owning a significant investment budget and being accountable for its return

Strategic yet operationally solid: equally comfortable setting direction and getting into the detail

Adaptive and genuinely open to learning, particularly given DTV's fast-changing landscape

Comfortable with ambiguity and able to make decisions under pressure

What we offer: