Sales Director - Middle East

About Us

360Dialog transforms WhatsApp into a high-performance marketing channel with our Performance Messaging solutions, designed to drive real, measurable results.

We combine data-driven insights with personalized, two-way conversations, helping businesses scale customer engagement, boost conversions, and automate WhatsApp communication. Our full-service approach makes it easy for businesses to unlock the potential of WhatsApp, from campaign management to messaging automation.

We’re trusted by over 1,000 partners and more than 40,000 clients worldwide. As the first provider to offer full-funnel analytics and data solutions for WhatsApp, 360Dialog is leading the way in performance-driven messaging and marketing automation.

Role Overview

As a Sales Director - Middle East, you will be responsible for leading our go-to-market strategy for the region, developing and executing a plan aligned with global priorities but tailored to local markets and verticals. You’ll build and scale sales pipelines, identify high-impact partnership opportunities and drive them from pilot to full adoption.

Key Responsibilities:

• Lead Middle East GTM Strategy: Define and execute a bespoke go‑to‑market plan for pilot offerings—aligning with global strategy, tailored to local nuances and verticals.
• Build and Scale Sales Pipelines: Identify high-impact opportunities, manage full-cycle sales from prospecting to closing, and forecast pipeline growth in your region.
• Collaborate Cross-Functionally: Partner with Product, Marketing, and Customer Success teams to shape localized messaging, assets, and customer journey frameworks.
• Coach & Mentor: Guide and develop local sales or pilot execution team members. Amplify best practices across regions.

• Deliver Results: Own regional KPIs: pilot adoption rate, conversion to scale, ARR/ACV growth, regional revenue targets.

Key Requirements:

• 7+ years of experience in media sales or measurement strategy—especially within pilot or beta-stage offerings

• Proven track record in selling to large brand/agency clients, utilizing data/measurement-led value propositions
• Deep understanding of measurement solutions: MTA, attribution models, incrementality testing, marketing analytics
• Strategic thinker with strong regional network and go‑to‑market planning experience
• Exceptional cross-border stakeholder management, negotiation skills, and commercial acumen
• Excellent English and Arabic proficiency (writing and verbal)
• Comfortable working in a fast-paced SaaS/beta environment with ambiguity and quick pivoting

• Experience managing or influencing across cross-functional teams (e.g., Product, Marketing, CS)

Nice to Haves:

• Experience with WhatsApp or Meta ecosystem pilots is a strong plus
• Background in consulting or analytics agencies (e.g., Nielsen, Adjust, Apps Flyer, Kantar, Ebiquity, Accenture)
• Familiarity with digital adtech ecosystems: DSPs, CDPs, analytics suites

Budget

The budget range for this role is €6.600/Month – €8.750/Month, depending on the candidate’s level of experience and fit with the position requirements.

Background Check Notice

By submitting your application, you acknowledge and agree that 360Dialog may conduct a background check as part of the recruitment and selection process. This may include, verification of your professional experience, educational background, and other relevant information necessary to assess your suitability for the role.

About you

We highly value people who are dedicated to growing with us, who do not get paralysed by complex problems and focus on continuous improvements and achievements. 

We encourage you to think critically, solve problems creatively and choose to do what makes sense, always asking yourself what impact and value your actions and decisions have for the team and the company.

What matters to us is your independence and passionate commitment to software exploration. It's crucial that you possess the ability to manage yourself in a fully remote and global company and understand your own capabilities to work in an asynchronous way and at your optimal pace.