PPC Performance Lead (Google Ads, Microsoft Ads) - Performance focused (REMOTE)

Are you a Google Ads expert who thrives on scaling B2C performance campaigns with speed, precision, and profitability? Do you want full ownership of multi-product, multi-country campaigns with €150K+/daily budgets — while also shaping the PPC team of the future?

We’re a fast-moving, fully remote SaaS company with over 100 team members across Europe, operating a portfolio of high-volume subscription-based B2C products used by millions of users. We’re looking for a PPC Lead to build, run, and scale aggressive Google Search campaigns from day one — fully hands-on.

This is not a strategy-only role. You’ll be executing every aspect: keyword research, ad creation, bid strategies, A/B testing, and deep analytics. But you’ll also shape the systems, define the playbooks, and eventually help grow the team.

 Key Responsibilities

• Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy.
  
  
• Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions.
  
  
• Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals.
  
  
• Build and scale high-budget Google Search campaigns (€150k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPI
  
  
• Conduct ongoing A/B tests on creatives, targeting, bidding and other strategies to optimize performance.
  
  
• Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight.
  
  
• Establish scalable internal processes and documentation to support long-term account growth and team expansion.
  
  
• Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets.

• 6+ years of proven hands-on experience managing Google Ads campaigns, with a strong performance marketing focus.
  
  
• Proven success in creating and managing Google Ads accounts across multiple countries, with familiarity in geo-specific compliance and localization strategies.
  
  
• In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g. business verification, identity, ad destination rules).
  
  
• Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling.
  
  
• Experience with B2C subscription-based funnels and short decision cycles.
  
  
• Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus).
  
  
• Excellent command of English (written and spoken); additional languages are an asset.
  
  
• Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate.
  

Nice to have:

• Proven experience managing ppc/SEM squads
  

Our numbers:

• Flagship product 30k visitors/day – €40k ad spend/day
• Product 2: 100k visitors/day – €50k ad spend/day
• Product 3: 24k visitors/day – € 15k ad spend/day
• Product 4: 10k visitors/day – € 10k ad spend/day