Manager, Marketing

Mediavine’s Marketing and Communications team is looking for a Manager, Marketing with
adtech expertise to join our team.

This role sits at the intersection of ad technology, publisher success, and marketing strategy.
The Manager, Marketing will leverage their strong understanding of the digital advertising
ecosystem, including programmatic advertising, identity solutions, privacy changes, and
measurement, to craft messaging that connects with publishers and industry stakeholders alike.
The right candidate is both a storyteller and strategist, able to distill complex technical concepts
into clear, compelling content that drives product adoption, strengthens Mediavine’s position as
a thought leader in adtech, and supports our publishers’ long-term growth. And also has
experience with email marketing/HubSpot.
You’ll partner with cross-functional teams across Product, Engineering, and Publisher Success
to translate Mediavine’s innovations into customer-centric marketing campaigns, industry
partnerships, and go-to-market strategies.

Responsibilities:
● Own and manage email marketing strategy for publisher and industry audiences,
including segmentation, engagement tracking, and campaign optimization.
● Develop and execute integrated marketing campaigns that drive awareness and
adoption of Mediavine’s products and features.
● Translate complex adtech concepts (programmatic, supply chain, identity, data privacy,
etc.) into educational resources, including blogs, case studies, webinars, whitepapers,
and videos.
● Collaborate with Product and Engineering to support product launches with strong
go-to-market strategies and positioning.
● Contribute to Mediavine’s thought leadership through industry-facing content such as
PR, speaking engagements, and trade publication contributions.
● Analyze campaign performance using data-driven insights and adjust strategies to
maximize ROI and impact.

● Collaborate across Marketing, Product, and Success teams to ensure publishers clearly
understand the value of Mediavine’s ad solutions.
● Identify industry events, conferences, and retreats that Mediavine should attend and/or
participate in.

8+ years of marketing experience, with at least 3+ years in adtech, martech, or

programmatic advertising.

● Strong background in content marketing and product marketing, especially in simplifying

technical adtech topics for broad audiences.

● Understanding of the digital advertising ecosystem, including:

○ Programmatic advertising (SSPs, DSPs, auctions)

○ Privacy regulations (GDPR, CCPA, TCF)

○ Identity and measurement (third-party cookies, first-party data, authenticated

traffic)

○ Publisher monetization strategies

● Proven ability to launch and scale marketing for technical products.

● Experience creating high-value content (whitepapers, webinars, blogs, newsletters,

presentations, case studies).

● Familiarity with SEO, email marketing, web analytics (Google Analytics), and campaign

optimization.

● Strong storytelling, positioning, and messaging skills with the ability to influence across

departments.

● Ability to thrive in a fast-paced, remote environment while balancing multiple projects.