GTM Strategy Lead

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

What you'll do ✨

• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Create messaging for the Outbound campaigns using AI and in-depth audience research
• Build prospecting & list building workflows combining multiple data sources to help our Lead Generation team build high-intent prospect lists
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. (optional, but preferred)
• Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results

The main KPIs for the role 🏆

Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Cost Per Positive Reply (Monthly)

Who you are ❤️‍🔥

• At least 1-2 years of relevant work experience in Marketing, Sales, or GTM
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI Sales tools
• Proven ability to write high-performing cold emails
• Ability to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn Sales Navigator, etc.) and understanding of data scraping capabilities
• Being well-versed in prompt engineering and AI models
• Tech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)
• Experience in the Tech, SaaS, software industry, or in a high-growth start-up
• Open to Sales Executives with relevant experience