Growth Marketing Hacker

Growth Marketing Hacker

📆 Full Time (40 hours/week)

🌍 Remote-first

💰 £45,000 - £55,000 dependent on experience

Why Hertility?

Hertility was born out of a need for preventative, personalised and dedicated expert healthcare across a woman’s hormonal lifespan. Hertility’s at-home diagnostic testing, telemedicine, treatments, prescriptions, and clinical services provide advanced insights into reproductive health, fertility decline, and the onset of menopause, as well as the diagnosis of 18 conditions. Hertility reduces diagnosis times for some conditions from nine years to six days. 🚀

Having done over 22 clinical studies and published in leading scientific journals and presented at over 25 National and International scientific and clinical conferences, Hertility is committed to expanding its research and clinical programmes, deepening our understanding of reproductive health and influencing policy. 

By setting a new standard of scientific rigour and education in women’s health, we’re nurturing the Mother of all Movements. One powered by a new generation of women backing themselves, their bodies and their life choices, from menstruation through menopause. ❤️

Why You’ll Love This Role:

We’re looking for a Growth Marketing Hacker, a creative, data-driven experimenter who thrives at the intersection of marketing, product and analytics. You’ll report directly to Lucy Button, the VP of Growth, collaborate closely with Laura (Head of Marketing) and Tulsi (Director of Product), and work alongside the growth team. 

Your mission: to identify, test and scale growth levers across acquisition, activation and conversion, especially via our website, CMS and landing pages, supporting our broader product-led growth strategy.

This isn’t about managing campaigns in channels; it’s about building and optimising the “engine” of growth: the funnel, the website, the product touch-points. If you love hypothesising, launching fast, measuring outcomes and scaling what works, you’ll thrive here.

What You’ll Be Doing 🌟

Experiment Relentlessly

• Own the full experimentation lifecycle: ideate, prioritise, test, learn and scale.
• Build and maintain a backlog of growth hypotheses spanning messaging, UX, funnels, and new user-paths.
• Rapidly deploy A/B and multivariate tests across websites, landing pages and product funnels.
  

Lead Website & Funnel Growth

• Treat the website and CMS as primary growth assets; create, optimise and iterate pages that convert traffic into users and product engagement.
• Map and fix funnel friction from visitor → product interaction → conversion.
• Collaborate with Lucy and Tulsi to ensure web experiences and product flows are aligned for activation and value.

Embed Product-Led Growth Thinking

• Work with the VP Growth (Lucy) and Head of Marketing (Laura) to map the pathway to purchase and identify high-impact product engagement touch points.
• Use behavioural data to identify product features or flows you can test to boost activation, value perception and conversion.
• Translate insights into tangible web or product experiments.

Collaborate Across Growth

• Partner with Laura (Head of Marketing) to ensure web optimisation, creative assets, and acquisition strategy are aligned and amplifying each other.
• Work closely with paid, SEO, CRM, analytics and product teams to ensure experiments feed into full-funnel growth.
• Share learnings broadly and help scale successes across growth, marketing and product.

Analyse, Measure & Learn

• Dive into analytics (GA4, Looker, Hotjar, Triple Whale, etc.) to uncover user behaviour, funnel drop-offs, conversion blockers.
• Translate data into actionable strategies and experiment road-maps.
• Build dashboards or scrappy reporting frameworks to surface experiment results, learnings and impact.

Hack with the Tool-Stack

• Use CMS tools (HubSpot, WordPress, etc.), Tag Manager, GA4, HotJar, VWO, Zapier and other low-code/no-code solutions to deploy tests quickly.
• Automate workflows and reduce dependencies on heavy engineering work.
• Be resourceful: build and test with speed, reflect, iterate and scale.

What We’re Looking For 🎯

You’ll thrive if you’re passionate about all things growth. We’re looking for someone who is:

• You’re hungry, curious and data-obsessed. You thrive on turning numbers into insights and insights into growth.
• You have 3-4 years’ experience in a growth, product or experimentation-focused role (start-up or high-growth preferred).
• You’re skilled with analytics and conversion tools (e.g., GA4, Hotjar, Tag Manager, CMS platforms).
• You know your way around a CMS and landing-page optimisation environment, and you’re comfortable shipping pages and tests.
• You can think in funnels: acquisition → activation → conversion → value. You know how to spot where things break and fix them.
• You strike a balance between creative thinking (ideas, hypotheses, growth loops) and analytical rigour (data, measurement, scalable outcomes).
• You move fast, are comfortable with ambiguity and have a bias for action.
  

Your Team 💪🏼

You will be working and reporting directly to our VP of Growth, Lucy Button. You’ll also work with the wider growth and brand team, our Founders and across our whole business.

Our Culture & Values 🌈
At Hertility, we’re all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We’re bold, focused, dependable and proud - lifting each other up, working with heart and staying true to our mission.💪

Ready to Apply? 📅

• Apply by: Friday 7th November 2025
• Interviews Begin: from Monday 10th November 2025. 

Interview Process:

1. Initial Phone Interview
   A 15-minute conversation with a member of our Talent Team to get to know you better and answer any initial questions.
   
2. Competency-Based Interview
   A structured interview with Lucy Button, our VP of Growth, focusing on your experience and key competencies relevant to the role.
   
3. Task & Discussion
   You’ll be asked to complete a short live task with Lucy Button, our VP of Growth and Tulsi Patel (Director of Product). This will help us understand your approach and thought process.
   
4. Final Interview
   A final stage 15-minute conversation with Natalie Getreu, our Co-Founder and Chief Operations Officer, and then a second 15-minute conversation with Deirdre O'Neill, our Co-founder and Chief Commercial Officer.
   

Start Date: January 

If you’re excited to be part of a team that’s redefining women’s health, apply now! We can’t wait to meet you. 🎉