Google Ads Marketing Manager

We're seeking a talented and results-driven Google Marketing Manager to develop, implement, and manage our campaigns across Google's ecosystem (Search, Display, YouTube, Google Shopping, etc.). The ideal candidate will have a deep understanding of Google's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth within the UK market. This position is remote, offering flexibility and autonomy.

Key Responsibilities

• Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience.
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options.
• Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise ROI.
• Keyword Research & Optimization: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility
• A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance.
• Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics and Google Ads.
• Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings.
• Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution.

Qualifications

• Experience: Minimum of 2 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market.
• Skills: In-depth knowledge of Google Ads, Google Analytics, Search Console, and other relevant Google marketing tools.
• SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies.
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
• Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience.
• Adaptability: Stay updated on the latest Google platform changes, emerging trends, and best practices in digital advertising within the UK.
• Communication Excellent verbal and written communication skills.
• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.

Preferred Qualifications

• Minimum 2 years in a marketing agency or in-house marketing department 
• Google Ads Certifications.
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs 
• Experience with landing page refinement/conversion 
• Medical/Clinic based marketing experience