Director, National Accounts - Club

rand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

Director, National Accounts - Club

Remote: Open to fully remote candidates

Travel Requirements: This position requires up to 40% domestic travel

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $110,000 – 140,000

Position Overview

Reporting to the SVP, National Key Accounts, the Director, National Accounts is a strategic and executional leader responsible for managing key national retail relationships and leading a team of National Account Managers. This role supports enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives across Convenience, Large Format, Club, and other emerging channels. The Director will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers.

This position requires a highly driven, customer-first leader with strong analytical capabilities, people development skills, and the ability to operate at both a strategic and tactical level. Accounts to be managed include Target, Walmart, Kroger and Albertson’s.

• 7+ years of experience in national account management or sales leadership within the CPG or beverage industry, including team management experience.
• Proven ability to manage and grow large-format or convenience channel retail accounts.
• Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
• Bachelor's degree required; MBA or advanced degree preferred.
• Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
• Excellent leadership, communication, and negotiation skills.

Physical & Travel Requirements

• Must be able to travel ~40%, including multi-day overnight.
• Must be able to lift up to 50 pounds, at times.
• Must live within 1 hour of a major international airport.

Key Responsibilities

Leadership & Team Development

• Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts.
• Support professional development, performance management, and succession planning within the National Accounts team.
• Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.

Customer & Channel Management

• Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
• Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards.
• Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs.

Cross-Functional Collaboration

• Act as a conduit between SVP-level strategic planning and field-level execution.
• Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency.
• Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities.

Sales Forecasting, Analytics & Reporting

• Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization.
• Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly.
• Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on marketplace trends.