Job Description
As the Digital Specialist for Paid Social, you will work closely with the Performance Marketing team to deliver the acquisition strategy. You will be responsible for implementing paid social strategy, campaign ideation, and daily account management, with a strong emphasis on leading our transition to a video-first approach across digital channels. You will also champion the integration of AI tools to enhance creative output, streamline workflows, and drive campaign efficiency.
We are seeking a highly motivated, forward-thinking digital marketing specialist to join the team. They will work closely with our in-house Creative Studio and Content Team to deliver channel-first creative as we continue to grow our paid social strategy. They will also be critical to the overall success of the Performance Team through their ability to manage paid campaigns and measure results, laddering back up to the acquisition strategy and key business objectives.
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