AI summary
The CRM Specialist will build and optimize automated customer lifecycle journeys to drive engagement and retention using customer data and behavioral triggers, delivering personalized communications across various channels. This role collaborates with Product, Marketing, and Data teams to enhance journey performance.
Job Description
Mable is looking for a CRM Specialist. This is a full time role, reporting to the Senior Manager, Engagement & Adoption. The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.
The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention. This role uses customer data, behavioural triggers, and segmentation to deliver personalised communications across email, SMS, push, and in-app channels. The role partners closely with Product, Marketing, and Data teams to measure and improve journey performance, ensuring customers receive the right message at the right time throughout their lifecycle.
Responsibilities
Key Responsibilities
Skills, Knowledge and Experience
About the job
- Posted on
- Aug 21, 2026
- Job type
- Full-time
- Location
- Sydney, Brisbane, MelbourneHybrid
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