Job Description
🚀 About the Role
RDI is a fast-moving clinical research company working on high-impact diagnostics trials. We’re looking for a systems-minded operator to own and run our site outreach campaigns — identifying the right doctors, building precision-targeted lead lists, and running outreach end to end.
You’ll also manage and coach a support team (starting with one coordinator), improve our execution systems, and make sure outreach runs without the founder’s direct involvement. This is a high-trust, high-autonomy role with real impact.
🎯 Your Responsibilities
• Design and execute doctor outreach campaigns for clinical trial site activation
• Research and filter doctors using tools like ChatGPT, Google, NPI Registry, Definitive, etc.
• Use clinical judgment and U.S. standard of care research to identify the right specialists and exclude poor fits (e.g. distinguishing PICU from adult ICU)
• Build targeting frameworks using CPT, ICD-10, and claims logic
• QA all lists before launch — ensure quality, specialty match, and targeting precision
• Create SOPs and research playbooks to standardize repeatable outreach
• Write and iterate outreach emails (with ChatGPT or original writing) that drive replies
• Manage outreach coordinator(s) — assign work, check quality, and coach improvement
• Run email sequences in Mixmax or similar tools
• Triage replies and hand off to the PM or Medical Director for NDA and qualification
• Track outreach performance in Airtable or CRM
• Continuously improve the system — spot issues, propose fixes, and implement improvements
💡 Who You Are
• You’ve run high-context outreach campaigns in healthcare, clinical research, or healthtech
• You understand how doctors actually work — how specialties function, how referrals happen, how the U.S. system delivers care
• You know how to reverse-engineer who’s seeing the right patients, and how to filter them
• You’re systems-driven — you build playbooks, workflows, and logic trees
• You’re capable of managing junior staff (coordinators, VAs, SDRs) and getting the best out of them
• You’re excellent at written communication and can write persuasive outreach copy
• You’re comfortable in Airtable, ChatGPT, Mixmax, and using Google Sheets or lightweight CRMs
• You spot failure patterns early and fix them before they escalate
• You don’t wait to be told what’s broken — you fix things proactively
⚙️ Tools You’ll Use
• Airtable
• Mixmax
• ChatGPT
• Google Search / NPI Registry / Definitive Healthcare
• Seamless.AI / Apollo
• Google Sheets
• Notion
• Slack
• Salesforce
Requirements
📈 What Success Looks Like (First 60–90 Days)
• You’ve built and launched 3+ clean campaigns without founder input
• No more errors like wrong specialties or zero-reply campaigns
• Your lists are 95%+ accurate and quality-controlled before any email goes out
• Study Startup Manager is delivering under your guidance and not escalating minor issues
• You’ve built SOPs that others can follow and started optimizing response rates
• The CEO is out of the weeds and focused on strategy — because you own execution
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