Technical Senior CRM Executive

The CRM & Lifecycle team sits within Marketing at Bloom & Wild, responsible for the customer communication journey — from transactional and triggered emails to lifecycle campaigns and subscription comms. Right now the team is navigating a shift toward more technical, complex builds at a time when the business is leaning hard into subscriptions. The team has already embraced AI — a CRM strategy planner, a subscription briefing agent, and an impact-and-error triage tool — and is looking for someone who can both build campaigns hands-on and help extend those AI investments. This is a team that cares wildly about getting the details right in customer-critical communications, thinks deeply about how to automate the repetitive work, and stays open to new ways of working.

Write SQL queries for audience segmentation and data pulls, powering targeted lifecycle campaigns and subscription comms.

Use AI-assisted SQL drafting and checking to speed up segment pulls and reduce errors.

Own API trigger documentation in collaboration with Product and Engineering, keeping build logic and integration points clear and current.

Execute technical changes to the AppsFlyer testing set-up and support deep-linking builds across app and email channels.

Work closely with Libby on campaign priorities and with Rosie Hook on where technical build work meets platform automation — freeing Libby to focus on strategy and growth, and Rosie Hook to focus on segmentation, personalisation, and AI solutions.

Support the team through BFCM and Christmas peak periods, when build volume and complexity increase significantly.

Contribute to the team's knowledge base — documenting build logic, sharing learnings, and helping others level up on technical CRM skills.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.