Senior Performance Marketing Team Lead, TV and DTV

Hybrid

Posted about 2 months ago

Marketing

AI summary

The Senior Team Lead Offline Media oversees the performance-marketing channel of TV, managing a significant budget and leading a small team to optimize investment efficiency, revenue, and ROAS. This role involves collaboration with various internal teams and external TV agencies to enhance both linear and DTV strategies.

Eligible from: Unclear

Job Description

About the Role

The Senior Performance Marketing Team Lead, TV and DTV leads one of Emma's most important performance-marketing channels: TV, with a media budget above €30M a year. You own both sides of it, a large, established linear TV operation that still has room to grow, and DTV, a channel we're building the strategy for almost from scratch.

This is a performance role first. Unlike the way offline media is often run, TV at Emma isn't measured on reach and engagement alone: you'll be judged on investment efficiency, revenue, and ROAS; and you'll need the analytical fluency to defend recommendations.

You'll lead a team of three to four based in Lisbon, and work closely with E-commerce and Brand & Communications, alongside our external TV agency partners, to keep the channel performing and to bring the DTV strategy to life.

Responsibilities

What you'll do:

1. Channel Growth & Performance

Own the linear TV channel's investment level, net revenue, and ROAS

Continuously improve and automate our linear TV strategy and booking engine

Track performance across placements and diagnose underperformance with the data available, even when it's incomplete

2. Build the DTV Channel

Create and refine Emma's DTV strategy, largely from the ground up

Execute against that strategy and grow the channel over time

Bring a builder's mindset. There's no existing playbook to inherit here

3. Team & Stakeholder Leadership

Lead and develop a team of three to four, based in Lisbon

Establish yourself quickly as the lead for offline media, both within the team and across the wider organization

Manage relationships with senior internal stakeholders and external TV agency partners

4. Cross-Team Collaboration

Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications

Work with E-commerce to keep offline media aligned with the broader marketing strategy

Represent offline media in wider marketing planning and reporting

Who we are looking for:

7-8+ years of experience across marketing, e-commerce, offline media, agency relationships, and analytics

Master's degree

Strong analytics skills (Tableau, Excel or equivalent); SQL or Python is a plus

Proven team leadership experience, ideally in complex, international organizations

Strong communication and stakeholder management skills, comfortable working with senior stakeholders

English proficiency at C1 level or above

Comfortable owning a significant investment budget and being accountable for its return

Strategic yet operationally solid: equally comfortable setting direction and getting into the detail

Adaptive and genuinely open to learning, particularly given DTV's fast-changing landscape

Comfortable with ambiguity and able to make decisions under pressure

What we offer:

At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.

Pet-friendly environment, where you can bring your furry desk buddy;

Discounts on our top-notch products;

Health insurance including dentist;

24 days holidays/year +1 day/year at Emma (max. 29 days);

The opportunity to collaborate with multinational teams;

Exciting events that aren't just team-building exercises but opportunities to create epic memories.

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About the job

Posted on: Sep 16, 2026
Job type: Full-time
Location: LisbonHybrid

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Senior Performance Marketing Team Lead, TV and DTV

AI summary

Job Description

About the Role

Responsibilities

What you'll do:

Who we are looking for:

What we offer:

Ready to Apply?

About the job

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