Team Lead Retail Expansion

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.   

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

Launch strategy by market: prioritization, sequencing and resource allocation across countries, with a clear view of where the next stores must be launched

Pipeline health: lead generation capacity, funnel conversion and candidate quality across all markets, with a rolling 12-month view of openings

The launch model: playbooks, templates, standards and the stage-gate from candidate to opening, owned centrally and enforced locally

Business case discipline: a common standard for evaluating partners and sites, with a go/no-go gate before commitments are made

Team leadership: hiring, onboarding, coaching and performance of the launch managers and network developers, including a clear market ownership structure

Tracking and reporting: pipeline, signings, openings, timing, early performance

Cross-functional alignment for launches: Legal, Finance, Real Estate, Marketing, IT, HR and Retail Ops aligned on launch priorities, timelines and capacity

Handover quality: a clean, defined transfer from launch to Store Management, with agreed criteria for when a store is “launched”

Market entry and model testing: supporting new markets with a structured test-and-learn approach

Strong experience in retail expansion, franchise development or network growth, with at least 2 years leading a team

Proven track record of launching and scaling store networks across more than one market

Strong commercial and financial judgment: business cases, unit economics, negotiation

Comfortable with ambiguity, and able to build structure w

Credible with senior leadership, partners and cross-functional teams

Fluent in English, plus at least one other major European language (French, German or Spanish); more is a plus

Willing to travel regularly across Europe

The opportunity to create real impact, take ownership and accountability, and drive meaningful change.

Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.

A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.

A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.

Private Health Insurance and 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year).

A flexible hybrid setup with up to 22 remote days per quarter.

A modern, pet-friendly office in Parque das Nações, Lisbon.