Senior Offline Business Developer

We are Emma, the world’s largest D2C sleep brand, in 35+ countries with 25+ stores across Europe. You will own the commercial analysis and steering of our offline business in Belgium, the Netherlands, Germany, Austria and Switzerland, across Wholesale, Independent/Franchise and our own stores. You will also be responsible for the growth of our Original Line (PL1) and Beds’ category across our Offline channels. 

•    Act as sparring partner to Store Managers, Account Managers and Key Account Managers, using data and shopfloor insights to improve the profitability of their stores and accounts.
•    Use our own stores as a test lab to improve AOV, conversion and pricing, and scale what works to Independent and Wholesale.
•    Own profitable growth for PL1 and Beds with Category Management: decide where to launch and where to phase out, how to bundle, and where new revenue can come from.
•    Lead offline pricing: unit economics (sell-out and sell-in pricing, margins), price increases, and alignment between offline channels.
•    Own the BENEDACH bottom-up forecast with Demand Planning, bringing together calendar, promo, launch, price increase and lead time inputs.
•    Prepare the O&O promotional calendar and discounts together with Store Management, Account Managers and Key Account Managers.

•    5+ years in a commercial, business development, category or retail performance role, ideally multi-market or omnichannel.
•    Strong analytical skills: forecasting, pricing, unit economics and P&L.
•    Ability to influence, working with sales, category, planning and store teams.
•    Structured, pragmatic and comfortable owning topics end to end in ambiguity.
•    Fluent English; German and/or Dutch are a plus.

The opportunity to create real impact, take ownership and accountability, and drive meaningful change.

Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.

A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.

A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.

Private Health Insurance and 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year).

A flexible hybrid setup with up to 22 remote days per quarter.

A modern, pet-friendly office in Parque das Nações, Lisbon.