Senior Director, Marketing Enablement & Operations

Team Leadership & Capability Development 

• Build, lead and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations and enablement. 

• Build organizational capabilities that improve planning, delivery, governance, technology adoption and operational effectiveness across marketing. 

• Establish clear priorities, goals and development plans that align individual performance with enterprise objectives. 

• Foster a culture of innovation, accountability, collaboration and continuous improvement. 

Marketing Operations & Organizational Enablement 

• Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes. 

• Establish consistent ways of working that improve collaboration, accountability and execution across marketing teams. 

• Drive continuous improvement initiatives that increase efficiency, visibility and speed to market. 

• Build scalable frameworks and standards that support organizational growth and evolving business needs. 

Marketing Technology Enablement, Automation & AI 

• Lead the marketing team’s effective use of key platforms, including CRM and email automation tools, in partnership with Technology and platform owners. 

• Partner with Technology and platform owners to support platform enhancements, integrations and adoption that improve marketing delivery. 

• Identify opportunities to automate workflows and streamline delivery processes. 

• Champion responsible AI enablement across marketing through capability building, governance and workflow integration. 

Go-to-Market Excellence & Integrated Planning 

• Lead the enterprise go-to-market framework and marketing processes to maximize quality and efficiency. 

• Own the integrated marketing planning process and enterprise marketing calendar. 

• Drive alignment across brand, product, channel and partner initiatives. 

• Ensure resources, timelines and priorities are coordinated to support strategic objectives and divisional OKRs. 

Governance, Risk & Compliance 

• Establish governance frameworks that support effective decision-making and marketing execution. 

• Lead compliance and approval processes in partnership with Legal and Compliance teams. 

• Ensure marketing activities adhere to regulatory requirements, corporate policies, brand standards and the responsible use of data and technology. 

• Support regular compliance tracking and reporting requirements. 

Agency & Vendor Management 

• Lead agency operating models, governance and performance management. 

• Manage relationships with key external partners and marketing service providers. 

• Establish processes for resource planning, workflow management and delivery oversight. 

• Ensure agency partnerships deliver strong business outcomes and operational effectiveness. 

Measurement & Performance 

• Develop operational KPIs, dashboards and reporting frameworks. 

• Monitor marketing effectiveness, workflow performance and team capacity. 

• Provide insights and recommendations that improve operational efficiency and organizational performance. 

• Support budgeting, resource planning and investment prioritization activities. 

• 10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions. 

• Proven success building and scaling operating models within complex, matrixed organizations. 

• Experience leading enterprise-wide transformation, process improvement and organizational change initiatives. 

• Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation or business enablement functions. 

• Demonstrated success attracting, developing and retaining high-performing technical and operational talent. 

• Strong understanding of integrated marketing, go-to-market execution and modern marketing practices. 

• Experience leading marketing operations teams that use CRM, email automation or other marketing platforms to deliver 360 campaigns and customer communications. 

• Financial services, regulated industry or risk-aware operating environment experience is an asset.