Senior Director, Brand Strategy - Access Marketing

Remote

Posted 8 months ago

US Marketing

Job Description

About the role

As Senior Director, Strategy – Access Marketing, you are critical in leading and supporting our strategy partnerships with our access marketing clients as well as helping to grow our internal strategy team. As a key member of our cross-discipline Access Marketing offer, this role seeks an experienced strategist who is deeply hands-on, balancing the macro picture with the micro details.strategy team, you are responsible for:

- Supporting our strategy partnerships with our existing Access Marketing clients,

- Supporting strategy development for our new business development and growth initiatives for our target Access Marketing clients,

- Supporting the development of our thought leadership footprint with existing clients and in the market, and

- Liaising and partnering in lockstep with strategy counterparts in other areas of our organization, while supporting the growth of Access Marketing’s strategy team.

Responsibilities

What you'll do

ACCESS MARKETING STRATEGY – CLIENTS

Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value

Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights

Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities

Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements

Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance

Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients

Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends

Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency

Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team

ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP

Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate

ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP

Support SVP, Access Strategy in market access thought leadership activities by:

Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others

Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients

STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT

Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts

Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs

Build and grow an external network of strategic partners for collaboration and consultation as needed

Supervise direct reports (if applicable) including managing performance and progressive growth

Mentor, coach, and counsel strategy team members to facilitate their growth and development

Be flexible with travel up to 20-30% of time as needed

Requirements

About you

Personal AttributesLoves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity

Education and Experience

Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)

7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required

Management experience a plus

Market Access/Access Strategy Qualifications

Market access agency and/or industry experience required

Advanced understanding of market access marketing, strategies, and trends

Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions

Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics

Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy

Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative

Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader

Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo

Crisp and persuasive communications skills, both written and verbal

Comfortable with public speaking and demonstrates strong presentation skills

Ability to use AI platforms to enhance, but not replace, brand strategic needs

Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint

Work Style

Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset

Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)

Creative and constructive problem solver who can work both independently and within a team environment

Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view

Quick learner with a natural drive and curiosity for continual learning

Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work

Proven track record in inspiring teams as well as upholding the organization’s culture with integrity

Exceptional and reliable organizational skills

Ready to Apply?

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About the job

Posted on: Feb 2, 2026
Job type: Full-time
Location: New York, NYRemote

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Job Description

Responsibilities

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About you

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About the job

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