Regional Head of Sales, Cross Border (Freight Forwarding)

On-site

Posted 9 months ago

Commercial

AI summary

The Regional Head of Sales will lead and develop the Southeast Asia freight forwarding B2B business, overseeing sales strategies, defining product lifecycles, and ensuring financial performance, while managing a diverse sales team.

Eligible from: Unclear

Job Description

The Cross Border Commercial team’s objective is to price, strategize and manage all cross border products and customized solutions to support various sales channels in growing market share and business

Reporting to Cross Border Head of Commercial, the role exists to launch and grow our Southeast Asia freight forwarding B2B business segment including but not limited to pioneering sales process flow, defining & executing go-to-market strategy and ensuring product relevance in B2B segment

B2B Freighting forwarding is a new product vertical which seeks to serve freight forwarding needs of Southeast Asian trade/retail/wholesale businesses. The team will work closely with Southeast Asia Sales Office & Cross Border stakeholders to penetrate new customer segments (retail/trade/wholesale), set-up process flows, define end to end product lifecycle and forecast business growth.

He/She is directly accountable for all aspects ranging from user/client experience, sales, operations and financial performance of the SEA Export B2B freight forwarding business. Take full ownership of B2B freight forwarding product strategy and serve as subject matter expert to all stakeholders and/or enterprise-level deals. He/She will also directly influence the success of our B2B freight forwarding business and have a direct impact on growth.

Responsibilities

Job Responsibility:

Lead building and expansion of freight forwarding business in the region, establishing capabilities across different countries to build our B2B export capabilities

Define key target industries, customer profiles (e.g., large multinationals, fast-growing SMEs, specific verticals like retail, pharma, or automotive), and geographic focus areas.

Develop go-to-market strategy in penetrating new customer segments

Formulate robust action plan on cross-selling initiatives across organization to tap on existing Ninja’s client base

Personally lead or heavily involved in the pursuit and negotiation of the company's largest and most strategic potential accounts.

Support and/or lead marketing/acquisition efforts with Southeast Asia Sales Office

Assist leadership in leading launch plans for the region and shape plans for these new services while ensuring strong coordination with operations, finance and sales offices

Develop well-conceptualized and optimal logistics products

Work closely with VP, Freight forwarding to identify strategic initiatives and drive commercial goals

Full ownership of B2B Freight forwarding pricing strategy including but not limited to standard rate card and customized deals

Work with pricing and operations teams to develop competitive and profitable pricing models for complex bids and key accounts

Identify future market trends, developments/product/service expectations and translates them into business growth opportunities

Responsible for NF commercial P&L (SG & MY) as well as team sales performance

Responsible for the design of team workflow and roles & responsibilities.

Implement and manage a CRM system to track the entire sales pipeline, from lead generation to closure.

Continuously refine the sales process to improve efficiency, conversion rates, and the customer onboarding experience.

Continuously monitors team performance and develops improvement plans when required

To drive the revenue growth of all b2b freight forwarding products, holding budget accountability across them

Work with Freight Operations team & Country ops (if required) to optimize operations and identify ways to drive cost savings

Requirements

Key Requirement :

7-10+ years in sales within the freight forwarding or logistics industry, with a proven track record of success and at least 3-5 years in a sales leadership role.

Strong ability to lead, inspire, and manage a diverse sales team.

Familiar with Commercial product lifecycle, ability to collect and understand pain points from stakeholders or from market research and networking

Strong leadership and communication skills, ability to work independently and is reliable

Possess strong data analysis and comfortable dealing with pricing models

Strong knowledge of freight forwarding industry

Driven and ambitious candidate who strives in ambiguity and have experience scaling and/or building business

Proactive and can lead and/or drive initiatives across all business functions

The ideal candidate would be a plug and play, preferably currently in a Business development role with an existing freight forwarding client base.

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About the job

Posted on: Dec 29, 2025
Job type: Full-time
Location: Subang Jaya, Selangor, MalaysiaOn-site

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Regional Head of Sales, Cross Border (Freight Forwarding)

AI summary

Job Description

Responsibilities

Job Responsibility:

Requirements

Key Requirement :

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About the job

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