Principal Product GTM Manager - m/f/d (R-19237)

The Principal Product GTM Manager plays a strategic leadership role, overseeing the launch and commercialisation of products across multiple markets and channels. This individual is responsible for crafting the GTM strategy, driving product adoption, ensuring revenue targets are met, and optimizing the product’s market positioning. As a senior member of the product team, this role involves high-level collaboration with senior leadership, cross-functional teams, and external stakeholders to ensure a seamless product rollout in each country across the region.

Own and execute go-to-market (GTM) strategy: positioning, messaging, target segments, and pricing

Lead end-to-end product launches, including timelines, cross-functional coordination, and communication

Enable sales with high-quality materials (presentations, demos, training) to support product adoption

Define and track KPIs (adoption, revenue, market share) and optimize GTM performance

Partner with marketing on campaigns that drive awareness, demand, and pipeline

Analyze market, competitor activity, and customer feedback to refine strategy and positioning

Own commercial performance: revenue targets, customer acquisition, retention, and ROI reporting