Influencer & Performance Marketing Lead, DACH

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

 

Lead Growth Experiments and Optimization 

Design and run structured growth experiments to improve conversion, attribution, and campaign performance. 

Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis. 

Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models. 

Identify and scale the creator formats and paid partnership structures that deliver the strongest ROAS.

Lead and Develop a high-performing team 

Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions. 

Build clear processes, performance frameworks, and operational excellence within the team. 

Foster a culture of ownership, experimentation, and data-driven decision making. 

Work cross-functionally to drive impact

Partner closely with the Ecommerce country teams to align acquisition strategies. 

Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant. 

Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy.