GTM Program Manager

Workana is the largest remote work platform for talents in Latin America. Our new segment, Workana Premium, focuses on matching the most exceptional professionals with leading and innovative companies around the globe. Enjoy competitive compensation, dedicated support, and the flexibility of remote work within a dynamic environment that fosters collaboration and professional advancement.

We are proud to present you with the following opportunity.

About Our Client

Our client is a leading FinTech lender in the US real estate investment space, focused on providing flexible financing solutions to real estate investors nationwide. They are scaling rapidly and investing heavily in automation, data-driven insights, and cross-functional GTM alignment to accelerate growth across sales, marketing, and operations.

Role Overview

We are seeking a GTM Program Manager to drive execution of multiple strategic initiatives across Sales, Marketing, and RevOps. This high-impact role will serve as the connective tissue between strategy and execution, ensuring that critical GTM projects deliver measurable revenue growth.

You will collaborate closely with leadership and cross-functional teams to manage concurrent workstreams, ranging from CRM optimization and AI-driven automation to sales enablement and competitive intelligence initiatives.

Fully remote in Latin America

Responsibilities

Initiative Management (60%)

• Own end-to-end delivery of 5–10 concurrent GTM workstreams, including:
• AI tool implementations (document automation, lead scoring, sales intelligence)
• HubSpot CRM optimization and process automation
• Sales enablement program rollouts
• Competitive intelligence program build
• Maintain detailed project plans with milestones, dependencies, and success metrics.
• Coordinate cross-functional teams across Sales, Marketing, Operations, IT, and Product.
• Identify bottlenecks and proactively drive solutions.
• Report weekly progress to leadership through dashboards and written summaries.

Process Improvement (25%)

• Document and optimize GTM processes (lead routing, deal review, forecasting).
• Build repeatable playbooks for key workflows.
• Implement KPI tracking frameworks and conduct periodic process audits.
• Partner with RevOps on data and system integrations.

Change Management (15%)

• Create training materials and conduct rollout sessions for new systems and processes.
• Manage stakeholder communication and feedback loops.

• 5+ years of experience in program or project management, preferably in B2B sales, SaaS, or FinTech environments.
• Proven track record managing multi-workstream GTM initiatives.
• Strong understanding of CRM systems (HubSpot preferred), project management tools (Asana, Monday, or Smartsheet), and data reporting tools (Excel, Google Sheets, Looker, or Tableau).
• Exceptional communication skills and the ability to translate between technical and business teams.
• Highly execution-oriented with a bias toward action and comfort working in fast-paced, ambiguous environments.
• Fluent english
• Residing in Latin America