The Marketing Operations Analyst II

Qualifications & Experience

• 5+ years of experience in marketing analytics, lead operations, or data analysis.
• Strong expertise in lead management, pipeline tracking, and revenue reporting.
• Proficiency in BigQuery for querying and analyzing large-scale marketing and sales data.
• Experience with data visualization tools (Google Looker Studio, Tableau, Power BI).
• Google Analytics and Google Ads experience, with a strong understanding of paid search, SEO, and digital reporting.
• Knowledge of marketing attribution modeling, multi-touch attribution, and conversion tracking.
• Familiarity with CRM systems (Salesforce preferred) and HubSpot reporting.
• Ability to interpret complex data sets and present insights to marketing, sales, and leadership teams.

Key Responsibilities:

• Lead & Pipeline Reporting
• Manage and maintain lead flow tracking and reporting from marketing campaigns into HubSpot and CRM (Salesforce preferred), ensuring data accuracy and integrity.
• Track, analyze, and report on pipeline performance, lead conversion rates, and marketing-influenced revenue to measure campaign impact.
• Build and maintain dashboards in CRM, Looker Studio, Tableau, and Power BI to visualize lead lifecycle stages, funnel progression, and sales handoff efficiency.
• Develop and refine marketing attribution models to assess the effectiveness of marketing channels and campaigns in pipeline generation.
• Work closely with Sales Operations and Demand Generation teams to ensure seamless lead handoff and alignment on pipeline metrics.
• Google & Digital Marketing Reporting
• Monitor and analyze Google Analytics and Google Ads performance, identifying trends and opportunities for optimization.
• Track digital campaign performance across paid media, SEO, and website engagement, providing recommendations for improvement.
• Implement and maintain Google Tag Manager configurations to optimize conversion tracking and event measurement.
• Conduct A/B testing and conversion rate analysis to optimize digital campaigns and landing page effectiveness.
• Ensure marketing data is structured correctly in BigQuery for advanced analytics and reporting.
• Marketing Data Management & Compliance
• Maintain data hygiene, segmentation, and enrichment to improve targeting and reporting accuracy.
• Ensure compliance with data privacy regulations (GDPR, CCPA) in all lead tracking and reporting activities.
• Collaborate with marketing and IT teams to improve data governance and system integrations.

Key Responsibilities:

• Lead & Pipeline Reporting
• Manage and maintain lead flow tracking and reporting from marketing campaigns into HubSpot and CRM (Salesforce preferred), ensuring data accuracy and integrity.
• Track, analyze, and report on pipeline performance, lead conversion rates, and marketing-influenced revenue to measure campaign impact.
• Build and maintain dashboards in CRM, Looker Studio, Tableau, and Power BI to visualize lead lifecycle stages, funnel progression, and sales handoff efficiency.
• Develop and refine marketing attribution models to assess the effectiveness of marketing channels and campaigns in pipeline generation.
• Work closely with Sales Operations and Demand Generation teams to ensure seamless lead handoff and alignment on pipeline metrics.
• Google & Digital Marketing Reporting
• Monitor and analyze Google Analytics and Google Ads performance, identifying trends and opportunities for optimization.
• Track digital campaign performance across paid media, SEO, and website engagement, providing recommendations for improvement.
• Implement and maintain Google Tag Manager configurations to optimize conversion tracking and event measurement.
• Conduct A/B testing and conversion rate analysis to optimize digital campaigns and landing page effectiveness.
• Ensure marketing data is structured correctly in BigQuery for advanced analytics and reporting.
• Marketing Data Management & Compliance
• Maintain data hygiene, segmentation, and enrichment to improve targeting and reporting accuracy.
• Ensure compliance with data privacy regulations (GDPR, CCPA) in all lead tracking and reporting activities.
• Collaborate with marketing and IT teams to improve data governance and system integrations.

Qualifications & Experience

• 5+ years of experience in marketing analytics, lead operations, or data analysis.
• Strong expertise in lead management, pipeline tracking, and revenue reporting.
• Proficiency in BigQuery for querying and analyzing large-scale marketing and sales data.
• Experience with data visualization tools (Google Looker Studio, Tableau, Power BI).
• Google Analytics and Google Ads experience, with a strong understanding of paid search, SEO, and digital reporting.
• Knowledge of marketing attribution modeling, multi-touch attribution, and conversion tracking.
• Familiarity with CRM systems (Salesforce preferred) and HubSpot reporting.
• Ability to interpret complex data sets and present insights to marketing, sales, and leadership teams.