Social Media Manager

We’re looking for a Social Media Manager who can bring thoughtful strategy and hands-on execution to a growing wellness education brand.

You’ll manage and grow the brand’s Facebook Page, Facebook Group, and Instagram presence, focusing on authentic engagement, consistent storytelling, and measurable growth. This role is for someone who understands that social media is more than visuals — it’s about community, connection, and driving awareness that supports both brand and revenue goals.

If you have experience managing social media for wellness, mental health, or personal development brands, this is a great opportunity to shape the voice of a meaningful mission.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays (based on your location)
• 100% remote setup so you can work wherever you feel most productive
• Collaborate with a purpose-driven team in the wellness and education space
• Opportunity to own and grow brand storytelling across multiple platforms

What You’ll Work On

Social Media Management

• Manage and grow the brand’s Facebook Page, Facebook Group, and Instagram
• Create and schedule 5–10 posts per week aligned with upcoming products, launches, and campaigns
• Keep all profiles optimized (bios, links, highlights, pinned posts, visuals)
• Respond to comments and DMs within one business day and maintain meaningful engagement
• Engage thoughtfully with aligned accounts, practitioners, and influencers in the personal development space

Content & Strategy

• Develop social media strategies and monthly editorial calendars
• Create and write social content (captions, hashtags, post outlines) that balances education, community, and conversion
• Collaborate with the marketing team to ensure campaigns are integrated and aligned with launch cycles
• Analyze metrics and continuously refine approach for growth and engagement

Analytics & Reporting

• Track performance across all social channels and share monthly reports on engagement, reach, and growth
• Identify what’s working, what’s outdated, and opportunities to improve
• Suggest “quick wins” and longer-term strategies that align with upcoming launches and campaigns

What You Bring

• 5+ years of experience managing brand or business social media accounts (not personal pages)
• Experience working with personal development, wellness, or coaching brands
• Strong writing and storytelling skills — you understand tone, empathy, and clarity
• Ability to develop and execute organic content strategies that drive engagement and awareness
• Available during North American (Pacific Time) business hours for team syncs
• Organized, communicative, and comfortable taking ownership of results

Nice to Have

• Understanding of how organic social supports marketing funnels and lead generation
• Familiarity with analytics tools (Meta Insights, Google Analytics, etc.)
• Experience creating graphics in Canva or Adobe tools
• Comfort building social calendars and content pillars around brand strategy

How to Apply

Please include:

1. Your updated resume
2. A portfolio or examples of social media accounts you’ve managed
3. A short 1–2 minute Loom video introducing yourself and explaining your approach to social media strategy for mission-driven brands

Only complete applications with both a portfolio and Loom video will be reviewed.

If you’re passionate about building community through content, value authenticity over algorithms, and know how to make social media work for both engagement and growth — we’d love to meet you.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.