Job Description
About FINN
FINN is an independent platform for car subscriptions from over 30 brands. Subscribe to a car with just a few clicks and it will be delivered directly to your doorstep in just a few days: FINN offers a carefree service and handles insurance, financing, registration, taxes and maintenance. FINN also funds climate action by supporting certified climate protection projects and thus offsets the carbon footprint of every vehicle of all drive types – from production to every mile driven. FINN was founded in Munich in 2019. The mission: to have a positive impact on people, organizations and the planet through frictionless mobility.
More Information: www.finn.com
Your Role
As a (Senior) Performance Marketing Manager at FINN, you are responsible for overseeing demand generation and marketing efforts across various channels. You will define the first impressions of users and how they perceive FINN. It will be your responsibility to drive the growth of B2C and B2B user acquisition and converting them into customers to accelerate our global growth. This is an incredibly unique opportunity for an entrepreneurial and strategically minded Performance marketer to scale up existing channels and build new channels from the ground up and having a critical impact on FINN’s growth.
Your Responsibilities
- Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
- Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work together with our Data team to improve data insights and decision making.
- Experiment to fuel our growth: Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.
- Build the FINN brand across paid channels: Transform our brand and product offering into winning marketing campaigns and messages. Work together with our creative team to create performing ads.
- Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy with your insights. Define the channel strategy and steer the marketing budget.
- Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs and CAC using data and analytics to inform investment and optimization.
Interested in Joining Our Fast-Growing Startup?
Please upload your CV and transcripts online. Larissa and Theresa are looking forward to your application!
Equal Opportunities for Everyone
FINN is an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees. We are open to all groups of people without regard to age, color, national origin, race, religion, gender, sex, sexual orientation, gender identity and/or expression, marital status, or any other legally protected characteristics.
Responsibilities
Your Responsibilities
- Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
- Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work together with our Data team to improve data insights and decision making.
- Experiment to fuel our growth: Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.
- Build the FINN brand across paid channels: Transform our brand and product offering into winning marketing campaigns and messages. Work together with our creative team to create performing ads.
- Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy with your insights. Define the channel strategy and steer the marketing budget.
- Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs and CAC using data and analytics to inform investment and optimization.
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