Senior Director, Engagment Strategy

Senior Directors of Engagement Strategy provide senior‑level leadership across complex engagement strategy programs, shaping how audiences experience brands across channels and moments that matter. This role owns large, multi‑workstream engagement strategies, sets strategic intent, and ensures teams translate direction into cohesive, high‑impact experiences.

Senior Directors are trusted advisors to both clients and internal leaders, guiding critical decisions, resolving ambiguity, and holding the bar on rigor, integration, and performance. Their leadership directly influences engagement effectiveness, client confidence, and the development of strategy talent across the organization.

Lead large, complex engagement strategy programs end‑to‑end; set strategic direction, structure workstreams, and ensure high‑quality execution across teams and channels

Translate brand strategy into holistic engagement approaches, defining how journeys, ecosystems, channel roles, and activation strategies work together to drive behavior and outcomes

Make senior‑level strategic decisions within engagements; prioritize audiences, channels, and experiences based on insight, feasibility, and impact

Serve as a senior client partner for engagement strategy; lead high‑stakes discussions, guide decision‑making, and provide clear strategic counsel

Partner closely with Brand Strategy, Creative, Media, Analytics, Medical/Scientific, and Account leadership to align strategy, execution, and measurement

Use platform, behavioral, and performance insights to refine strategy, support optimization, and strengthen engagement effectiveness over time

Anticipate risks, gaps, and misalignment across channels or teams; course‑correct proactively to protect strategic integrity and outcomes

Mentor and guide Directors and Associate Directors; review work, elevate strategic rigor, and build confidence in independent leadership