Performance Marketing Lead

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Performance Marketing Lead to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.

You will be responsible for helping scale Feeld’s performance marketing engine with the support of the Director of Performance Marketing across paid acquisition, ASO, creative testing, and external agency operations - turning strategy into structured execution, sharper learnings, and measurable growth.

To be right for this role, you should have hands-on experience managing paid growth channels, working with creative and media partners, and using data to improve campaign performance.

What you will do:

• Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
• Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
• Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
• Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables.
• Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed.
• Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why.
• Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance
• Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities.
• Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.

How you will grow:

• Gain experience building a modern performance marketing function inside a brand-led, mission-driven consumer business.
• Develop deeper expertise in app growth, ASO, incrementality, creative testing, and subscription performance marketing.
• Learn how to balance commercial growth goals with member quality, network health, and brand integrity.
• Build experience working across Creative, Data, Finance, Product, Local Marketing, and external agency partners.
• Shape new operating systems for how Feeld briefs, tests, measures, and scales performance creative.

About you:

• You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery.
• You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels.
• You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support.
• You have worked with media agencies or external creative partners and know how to balance collaboration with accountability.
• You have experience taking creative performance learnings and translating them into concrete action items for future creative
• You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership
• You have worked in a fast-paced, remote-first, or startup environment

Bonus points:

• You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
• You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results.