Performance Designer - Health & Wellness REMOTE (PST/MST REQUIRED)

PERFORMANCE DESIGNER - Health and Wellness - REMOTE

 Hi-Altitude Brands is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers' quality of life. We seek a full-time Performance 

Designer to join our dynamic, close-knit team. This role is 100% remote; however, candidates must be based in California.

The Performance Designer will be instrumental in creating high-impact assets, including email marketing campaigns, landing pages, and ad creatives. Utilizing performance data and user insights, this individual will implement ongoing improvements to optimize the customer journey and drive measurable results.

The ideal candidate seamlessly blends creative expertise with analytical acumen to craft designs that prioritize overall performance via targeted KPIs with a mobile-first, usability, and emotional resonance approach. This role is ideal for a proactive, innovative thinker who excels in fast-paced environments with ever-changing priorities and stays at the forefront of industry trends. The Performance Designer will report directly to the Performance Design Manager.

• Email Marketing Campaigns: Design and optimize visually engaging email templates to enhance readability, usability, and conversions, leveraging A/B testing and analytics tools.
• Landing Page Design: Lead the creation and iteration of high-converting landing pages and checkout flows, analyzing user behavior and prioritizing a mobile-first approach to improve user experience and drive targeted KPIs.
• Ad Creative Development: Craft platform-specific ad creatives (static, video, carousel) for Meta, Google, and other channels, continuously optimizing designs based on performance feedback and A/B testing.
• Data-Driven Design: Utilize performance metrics, user insights, and innovative techniques to refine designs, focusing on measurable outcomes such as conversion rates, engagement, and average order value.
• Cross-Functional Collaboration: Work closely with marketing, UX/UI, development teams, and leadership to ensure cohesive, functional, and goal-aligned creative assets across all campaigns.
• User-Centric Focus: Design intuitive, emotionally appealing content that aligns with the customer journey, ensuring a seamless and engaging experience across touchpoints.

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field preferred
• 5-7 years of experience with Graphic/Web Design in an eCommerce Marketing Environment 
• Strong portfolio showcasing expertise in conceptualizing and executing visual content across formats
• Proficiency in designing for B2C audiences
• Experience with email marketing platforms such as Iterable, Klaviyo, and Mailchimp
• Experience with sales channels like Amazon, Walmart, or eBay
• Understanding of UX/UI best practices and requirements
• Experience with the eCommerce Shopify platform and the design-focused plug-ins/tech stacks associated with it (e.g., Pagefly, Shogun, etc)
• Strong understanding of page builders (Shogun, Pagefly, GemPages)
• Experience with HTML/CSS, WordPress, & social media is a plus
• Deep understanding of ad formats and guidelines for Meta (e.g., Stories, Reels, Feed Ads), Google Ads (e.g., YouTube Bumper Ads, Responsive Display Ads), and others.
• Certifications or coursework in digital marketing, user experience (UX), or data analytics is a plus.
• Proficiency in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD), Sketch, or similar UI/UX design tools.
• Experience with Microsoft Office (Word & Excel) and Google Workspace (Gmail, Docs, Sheets)
• Understanding of layout, typography, color theory, and branding.
• Experience creating digital assets, such as display ads, landing pages, social media, and email campaigns.
• Must be able to work well independently as well as collaboratively in a remote creative team environment
• Knowledge of the Health and Wellness, Supplements, or Beauty Industry is a plus
• Fluent in English, spoken and written
• Excellent comprehension & communication skills
• Must be able to work in a fast-paced remote work environment and work on multiple projects concurrently
• The best candidate for this position enjoys being busy and collaborating across departments