Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)

Hi-Altitude Brands is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving the lives of our customers. We are seeking a seasoned, highly analytical Director of E-Commerce to lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts. This role blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.

The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment.

The Director of E-Commerce resides in Marketing and reports directly to the Chief Marketing Officer. This position is 100% remote and requires the candidate to live and work within the Pacific or Mountain Standard Timezone.

Site Performance & Conversion Optimization

• Own full-funnel site performance: landing pages, PDPs, cart, and checkout.
• Lead mobile-first UX/UI optimization across devices.
• Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
• Identify site friction points using heatmaps, session recordings, and analytics.
• Partner with UX/UI design and development to implement friction-reducing changes.

Site Merchandising & Product Strategy

• Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
• Ensure merchandising consistency across Shopify and marketplaces (Amazon, Walmart).
• Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
• Build AOV through bundling, upsells, tiered offers, and subscription optimization.

Platform Ownership (Shopify & Tech Stack)

• Fully own the Shopify Plus platform, integrations, and performance roadmap.
• Manage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and others.
• Scope technical needs with development team and QA releases.
• Ensure optimal site speed, mobile performance, and tech stack stability.

Analytics & Experimentation

• Define and track ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
• Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.
• Analyze quantitative and qualitative data to uncover optimization opportunities.
• Design and execute A/B tests with ROI modeling and proper documentation of learnings.

Cross-Functional Leadership

• Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.
• Drive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updates.
• Coordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob).
• Support lifecycle marketing in loyalty, rewards, and churn management.
• Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.

Team Management & Leadership

• Directly manage ecommerce contributors across development, UX, lifecycle, and analytics.
• Build and mentor a high-performing ecommerce team.
• Set clear KPIs, success metrics, and development paths for all reports

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions. 
• Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing. Experience with Direct Response Marketing is a big plus.  
• 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel. 
• 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy. 
• 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred. 
• 3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plus.

• Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.

• Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
• 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.