Paid Social Ad Builder (Meta & TikTok) for a US Company (Remote)

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Role Overview:
We’re looking for a skilled Paid Social Ad Builder with a strong background in Meta advertising and familiarity with TikTok. This person will handle day-to-day ad building and management for multiple e-commerce brands. The ideal candidate understands Meta’s Ads Manager inside and out, has hands-on experience building and launching campaigns at scale, and knows the difference between ad types such as static, UGC, collab posts, and whitelisted ads.

Key Responsibilities:

• Build and launch Meta (Facebook/Instagram) ads within Ads Manager following brand and campaign briefs.
• Support the setup and testing of TikTok ads (training provided if needed).
• Create, duplicate, and structure campaigns, ad sets, and ads according to provided strategies.
• Ensure proper ad naming conventions, pixel tracking, and UTM tagging.
• Manage whitelisted ad setup and collab posts.
• Upload creative assets (static images, videos, UGC, etc.) with correct copy, headlines, and CTAs.
• Conduct thorough quality checks before publishing to confirm all settings and placements are accurate.
• Coordinate with the creative and strategy teams to implement new ads and tests efficiently.
• Maintain organized account structures and documentation for all builds.
  

• 2–3+ years of Meta Ads Manager experience (building and managing e-commerce campaigns).
• Proven track record of daily ad building and execution across multiple accounts.
• Strong understanding of:
  
• Whitelisting and branded content permissions
  
• Collab posts vs. standard brand posts
  
• Static vs. UGC/video ad structures
  
• E-commerce experience required.
• Extremely attentive to detail with a focus on accuracy and consistency in every build.
• Comfortable following structured build processes and documentation.
• Experience with TikTok Ads Manager is a plus, but not required (training provided).