Paid Social Ad Builder with Triplewhale experience For US-based company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. Our mission is to connect skilled professionals with amazing companies that are looking for their expertise.

We are currently seeking a highly motivated and detail-oriented Paid Social Ad Builder with experience in Triplewhale for a dynamic US-based company. This role is perfect for someone who is passionate about creating compelling advertising experiences on social media platforms and has a strong understanding of data-driven marketing.

Role Overview:

In this remote position, you will be responsible for building, launching, and optimizing social media ads that drive user acquisition and brand awareness. You will work closely with various team members to ensure that all aspects of the ad campaigns meet the strategic goals of the company. Your expertise with Triplewhale will be crucial as you analyze performance metrics and adjust campaigns accordingly.

Your Responsibilities:

• Build and launch Meta (Facebook/Instagram) ads within Ads Manager following brand and campaign briefs.
• Support the setup and testing of TikTok ads (training provided if needed).
• Create, duplicate, and structure campaigns, ad sets, and ads according to provided strategies.
• Ensure proper ad naming conventions, pixel tracking, and UTM tagging.
• Manage whitelisted ad setup and collab posts.
• Upload creative assets (static images, videos, UGC, etc.) with correct copy, headlines, and CTAs.
• Conduct thorough quality checks before publishing to confirm all settings and placements are accurate.
• Coordinate with the creative and strategy teams to implement new ads and tests efficiently.
  

• Hands-on experience with Triplewhale is mandatory.
• 2–3+ years of experience in Meta Ads Manager, with a focus on building and managing e-commerce campaigns.
• Proven track record of daily ad creation, optimization, and execution across multiple accounts.
• Strong understanding of:
• Whitelisting and branded content permissions
• Collab posts vs. standard brand posts
• Static vs. UGC/video ad structures
• Solid e-commerce experience is required.
• Highly attentive to detail, with a commitment to accuracy and consistency in every build.
• Comfortable following structured build processes and maintaining clear documentation.
• Experience with TikTok Ads Manager is a plus (training will be provided).