Activate Talent logo

Paid Media Lead - 39349109378

Activate Talent
Brazil
On-site
Full-time
Posted 9 months ago

Job Description

Job Title: Paid Media Lead

Job Type: Full-Time / Remote

Work Hours: 9 AM to 5 PM EST

Job Overview:

Our client, a fast-growing beauty and personal care eCommerce brand, is looking for a Paid Media Lead to own 100% of their paid media strategy, execution and performance across Meta and Google Ads. In this high-impact role, you’ll lead full-funnel campaign efforts that drive customer acquisition, retention, and revenue growth.

Responsibilities:

  • Own and execute full-funnel paid media strategies (prospecting, retargeting, retention) across Meta (Facebook + Instagram) and Google Ads
  • Launch, manage, and scale campaigns—testing creatives, audiences, and bidding strategies daily
  • Analyze performance using platform data and GA4; translate insights into actionable optimizations
  • Collaborate with designers to brief and iterate on high-performing creatives
  • Partner with product and web teams to improve landing pages and increase AOV through CRO tactics
  • Manage and forecast monthly ad budgets; reallocate spend dynamically to maximize ROI

Requirements

  • 4–6 years of hands-on experience managing Meta and Google Ads
  • Proven ability to scale spend over $500K/month while improving ROAS
  • Strong knowledge of attribution, pixel/server-side tracking, and GA4 reporting
  • Advanced Excel or Google Sheets skills
  • Excellent understanding of DTC/beauty audiences and strong creative intuition
  • Experience with Looker Studio or other BI/reporting tools
  • Strong copywriting or copy-editing skills for ad creatives
  • Background working in high-growth eCommerce or beauty/personal care brands

Disclaimer: Real Jobs From Anywhere is an independent platform dedicated to providing information about job openings. We are not affiliated with, nor do we represent, any company, agency, or agent mentioned in the job listings. Please refer to our Terms of Services for further details.