Manager, Search Engine Marketing

Develop and execute data-driven search engine marketing (SEM) across multiple platforms (Google Ads, SA360, Microsoft Ads) to drive business outcomes.  

Manage and optimize paid search campaigns (Search, Performance Max, Demand Generation) and collaborate on initiatives leveraging audience segmentation, first-party data, and enhanced conversions.  

Implement enhanced conversions and leverage advanced technology solutions to harness our first party data to bid effectively on business outcomes.  

Collaborate cross-functionally with marketing, creative, and data teams to ensure campaign alignment, reporting, and knowledge sharing    

Work with the team to develop audience segmentation strategies based on remarketing as well as 1st & 3rd party data – for maximum relevancy & ideally to drive action.  

Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization and demonstrating the value of SEM. 

Stay abreast of industry trends and best practices to maintain a cutting-edge approach to SEM.  

Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework. 

Write compelling ad copy which is consistent with marketing messaging across all business units  

Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business.   

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).   

Prior work experience in Credit Card, or Everyday Banking acquisition is required.  

3-5 years of experience in a Paid Search role.  

Knowledge of bid management tools including Search Ads 360.  

An analytical thinker with an ability to effectively turn reporting and analysis into. actionable insights and execution plans.  

Ability to develop a POV and implications based on data, and present findings to key stakeholders.  

Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise.  

Amazing work ethic, self-directed, proactive and able to define and execute projects independently.  

Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).  

Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.  

Google Ads Certified.  

Possess a passion for the paid search ecosystem and a deep knowledge of its available tools, including auction insights & search trends.