Manager, Demand Generation

Who We Are

SWTCH is pioneering EV charging solutions for multifamily and commercial properties across North America. Since 2016, our team of entrepreneurs, energy professionals, and technologists has been focused on unlocking the social, economic, and environmental benefits of widespread EV adoption. Today, our solutions are deployed in tens of thousands of locations —many of which are low-to-moderate income housing—helping to make clean mobility accessible for all.

With an expanding footprint across Canada and the U.S., we’re scaling quickly and looking for mission-driven talent to help accelerate our growth.

Job Opportunity

We’re seeking a Manager of Demand Generation to power SWTCH’s next stage of growth. You’ll own the strategy and execution of multi-channel marketing campaigns designed to generate, nurture, and convert high-quality leads. This is a pivotal role focused on building scalable marketing programs that directly support revenue growth. Reporting to the Director of Marketing, this position is based in Canada. This is a remote position, with a preference for candidates who can work at the Toronto headquarters with a regular cadence. Travel is required for this role for event management duties.

Responsibilities:

• Campaign Development
  Plan, create, and execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.
  
• Lead Generation & Nurturing
  Partner with Sales to define ideal customer profiles, develop strategies to attract and engage prospects, and implement lead scoring and nurture flows to drive conversions.
  
• Marketing Automation
  Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.
  
• Campaign Analytics & Optimization
  Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.
  
• Event Strategy & Execution
  Own SWTCH’s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.
  
• Content Strategy & Collaboration
  Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more.

• 3–5+ years of experience in demand generation, digital marketing, or growth marketing — ideally in B2B tech, cleantech, or sustainability sectors
• Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent work experience will also be considered.
• Track record of building and executing marketing programs that drive pipeline and revenue
• Strong written and verbal communication skills with a talent for crafting compelling marketing content and messaging
• Proficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)
• Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising.
• Experience planning and managing events, industry tradeshow experience is an asset.
• Native in various AI tools to bring efficiency to every project will be critical to success.
• Analytical mindset — able to turn data into insights and action
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
• Self-starter with the ability to thrive in a fully remote team
• Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus.
• Passion for sustainability and SWTCH’s mission

Why Join SWTCH?

• Contribute to a purpose-driven company shaping the future of clean transportation
• Join a collaborative, high-performing team in a rapidly growing market
• Flexible hybrid work environment
• Make a direct impact on sustainability and urban innovation

Apply Now
Excited to help build the future of EV charging? We want to hear from you!
Please apply with your resume and a brief cover letter outlining your interest and fit for the role.