International Field Marketing Lead | Fully Remote UK

Are you a builder, a strategist, and a world-class relationship-builder? We are looking for an exceptional GTM leader to spearhead our international field marketing strategy across EMEA and APAC.

At Hirevue, we believe talent is our greatest advantage. In this role, you won't just keep the marketing engine running—you will be a vital strategic partner to the business. You will bridge the gap between global strategy and local execution, collaborating closely with Sales, Customer Success, BDR, and Product Marketing teams to design and scale high-impact, integrated programs that accelerate pipeline, drive regional growth, and create unforgettable customer experiences.

Whether you are an ambitious Senior Manager ready to take your next career step, or a seasoned Director looking to drive cross-border GTM strategy for a leading global SaaS brand, this is your platform to make a measurable, highly visible impact.

What You’ll Do (Your Mission)

1. Strategic GTM Leadership

• Own the GTM Strategy: Develop, execute, and scale our international field marketing roadmap across EMEA and APAC, aligning every marketing investment directly to regional pipeline objectives.
• Be a Trusted Partner: Act as the primary marketing liaison to International Sales, Customer Success, and BDR leadership, building tight alignment on target account strategies, territory plans, and campaign priorities.
• Build Scalable Frameworks: Establish best practices and playbooks that ensure a premium, consistent customer experience across all regional marketing programs.

2. High-Impact Marketing Execution

• Integrated GTM Campaigns: Partner with central Demand Gen, Product Marketing, and Digital teams to launch multi-channel campaigns tailored for localized markets.
• Signature Experiences: Own the end-to-end strategy and execution for regional field events, executive roundtables, webinars, and partner co-marketing programs.
• Precision ABM: Create and launch tailored account-based marketing (ABM) and industry-specific programs to land, expand, and accelerate high-value enterprise opportunities.

3. Customer Community & Advocacy

• Elevate Customer Stories: Discover and showcase international success stories, partnering with local CS and Brand teams to build a powerful network of regional customer advocates.
• Foster Executive Networking: Curate peer-to-peer engagement opportunities and exclusive executive networks that strengthen long-term corporate relationships.

4. Measurement & Optimization

• Data-Driven Decisions: Define, track, and report on key marketing performance indicators (KPIs) including pipeline contribution, customer engagement metrics, and regional program ROI.
• Continuous Optimization: Use performance data, market insights, and real-time sales feedback to continually refine our international investments and campaign strategies.

Who You Are (Your Background)

• SaaS Industry Expert: You bring 7 to 10+ years of proven success in B2B SaaS demand generation, field marketing, or regional marketing leadership.
• Global Perspective: You have hands-on experience supporting and growing B2B technology pipelines across EMEA and/or APAC markets.
• Relationship Champion: You are an expert at stakeholder management, possessing the executive presence to partner directly with Sales VPs, directors, and enterprise customer leaders.
• Event & ABM Strategist: You have a proven track record of designing high-touch executive experiences, customer programs, and targeted ABM plans.
• Tech-Fluent Marketer: You are highly comfortable navigating modern marketing ecosystems, including Salesforce, HubSpot, webinar/event platforms (such as Goldcast), and attribution tools.
• Adaptable & Commercially Minded: You thrive in fast-paced, high-growth environments where you can blend strategic long-term thinking with agile, day-to-day execution.