Head of Growth Marketing & Customer Acquisition - 35903078069

Job Title: Head of Growth Marketing & Customer Acquisition

Job Type: Full-time / Remote

Work Hours: PST

Job Overview

We’re helping our client, a high-velocity DTC brand, find a hands-on leader to own and scale their entire acquisition engine. As Head of Growth Marketing, you will architect and execute a full-funnel strategy to drive profitable and repeatable customer growth—transforming eight-figure budgets into impactful outcomes.

Responsibilities:

• Architect the full acquisition stack—paid social, search, programmatic, affiliate, CTV
• Stand up clean data pipes and attribution models to tie every dollar to LTV
• Drive rapid-fire testing on creative, offers, and landing pages; kill losers fast, double down on winners
• Build and mentor a team of A-level channel specialists and analysts
• Deliver board-ready weekly scorecards that translate CAC, MER, and payback into plain English

Must-Have:

• 5–8+ years owning growth for a DTC brand, preferably with $10–50M+ annual media spend
• Mastery of Meta and Google Ads
• Experience with at least one emerging channel (TikTok, CTV, podcasts, etc.)
• Fluency in LTV modeling, cohort analysis, and incrementality testing (GA4, Triple Whale, Rockerbox, or home-grown)
• Proven record of hitting aggressive new-customer and MER targets while scaling spend
• Hands-on approach: comfortable shifting between strategy, execution and coaching