GTM Enablement Manager

Regional GTM Enablement Partner

 Serve as a consultative enablement partner to Americas sales leadership, aligning enablement priorities with regional GTM strategy, sales execution needs, pipeline development, territory priorities and business outcomes. This role should bring a strong point of view, challenge constructively where needed and act as a true advisor to regional leadership rather than an administrative support role.

Sales Execution and Methodology Enablement

Operationalize Sophos’ sales methodology and priority GTM motions across the Americas region, ensuring sellers and managers understand how to apply methodology, sales plays, discovery, qualification, value messaging, objection handling and deal execution in real customer conversations.

AI-Enabled Sales Readiness

Develop enablement that helps Americas sellers understand and adopt the future-state way of selling with AI. This includes showing sellers how to use AI tools to prepare for customer conversations, research accounts, build stronger messaging, improve follow-up, support pipeline creation, strengthen deal strategy and become more effective, efficient and insight-led sellers.

AI-Assisted Enablement Design and Content Development

Use AI tools and prompt-led workflows to accelerate training design, content production, role plays, manager coaching guides, simulations, call practice scenarios, job aids and reinforcement assets. Maintain strong human review, source traceability, brand alignment and quality control to ensure AI-assisted deliverables are accurate, useful and fit for field use.

Program Management and Detailed Execution

Own the detailed planning, coordination and delivery of Americas enablement programs. This includes building project plans, managing timelines, aligning stakeholders, tracking dependencies, preparing communications, coordinating SMEs, resolving blockers and ensuring deliverables are completed to a high standard in a fast-paced environment.

Enablement Content Strategy and Deliverables

Create and maintain polished, field-ready enablement assets including playbooks, slide decks, facilitator guides, seller resources, manager toolkits, role-play scenarios, dashboards, and reinforcement materials. Partner with SMEs, Product Marketing, Sales Engineering, Channel and Sales Operations to ensure content is accurate, relevant and aligned to business priorities.

Facilitation, Coaching and Reinforcement

Facilitate engaging workshops, live training, virtual sessions, simulations, deal clinics, manager briefings and coaching conversations that help sellers apply learning in practical ways. Reinforce learning through follow-up activities, manager enablement, role plays and field coaching resources.

Learning Design and Adult Learning Principles

Apply adult learning theory, instructional design principles and skills-based enablement frameworks to ensure programs are practical, engaging and outcome-focused. Design learning that is easy to consume, easy to apply and appropriate for a regional sales audience with varied experience levels and roles.

Data, Reporting and Dashboards

Use CRM, enablement platform data, learning metrics, field feedback and business performance indicators to identify capability gaps, track adoption and measure enablement impact. Build dashboards and executive-ready reporting that help leadership understand readiness, participation, progress, risks and opportunities for improvement.

Cross-Functional Collaboration

Work closely with Product Marketing, Product Management, Sales Engineering, Channel, Sales Operations, Regional Sales Leadership and GTM Enablement colleagues to ensure enablement is integrated, consistent and relevant to Americas field priorities.

Content Governance and Continuous Improvement

Maintain strong governance for enablement content, including version control, ownership, review cycles, source accuracy, SME validation, brand alignment and publication readiness. Use feedback and adoption data to improve content quality, reduce duplication and ensure sellers have access to the right resources at the right time.

Strong experience in sales enablement, GTM enablement, sales operations, field sales, technical sales or learning and development

Proven ability to partner with senior sales leaders as a trusted, consultative advisor with a clear point of view and the confidence to challenge constructively.

Strong understanding of sales execution, sales methodology, pipeline management, account planning, discovery, qualification and value-based selling.

Practical fluency in AI tools for sales, including a clear understanding of how sellers can use AI to improve productivity, customer preparation, messaging, follow-up, deal strategy and overall sales effectiveness.

Hands-on experience using AI tools to support enablement content development, role-play creation, training design, content transformation, coaching resources and quality review.

Strong understanding of adult learning theory, instructional design, content design and skills-based enablement approaches.

Demonstrated ability to design, develop and facilitate practical enablement programs, workshops, simulations, role plays, deal clinics and manager coaching sessions.

Excellent content development skills, with the ability to produce polished, executive-ready and field-ready deliverables including presentations, playbooks, guides, dashboards and communications.

Strong program management capability, including planning, prioritisation, stakeholder management, dependency tracking and detailed execution in a fast-moving environment.

Data-driven mindset with the ability to use CRM insights, enablement platform data, learning metrics and field feedback to identify gaps, track adoption and demonstrate enablement impact.

Strong facilitation and coaching skills, with the ability to engage sellers and managers in practical, outcome-focused learning.

Ability to manage conflicting priorities, operate with urgency, stay organised and deliver high-quality work with limited oversight.

Strong working knowledge of Salesforce, reporting dashboards, enablement platforms and learning tools such as Mindtickle, LMS/LXP platforms, content management tools and AI-assisted productivity tools.

Excellent written, verbal and presentation skills, with the ability to communicate clearly with sales teams, managers, executives and cross-functional stakeholders.

PREFERRED QUALIFICATIONS 

Experience supporting an Americas sales organisation or large regional sales team.

Experience in cybersecurity, SaaS, enterprise technology or managed services.

Experience enabling both direct and channel sales teams.

Experience building manager enablement, coaching frameworks and reinforcement plans.

Experience creating dashboards or reporting views that show enablement adoption, readiness and performance impact.

Experience applying AI-assisted learning, content operations or enablement workflows to improve speed, quality, personalisation and scale.

Familiarity with MEDDPICC or similar enterprise sales methodologies.

Experience working in a matrixed global organisation with multiple stakeholders, regions and competing priorities.