Director of Franchise

Hybrid

Posted 2 days ago

Offline Europe

AI summary

The Director of Franchise will lead the development and expansion of Emma's European franchise business, focusing on refining the franchise model and accelerating network growth.

Eligible from: Unclear

Job Description

As Director of Franchise, you will own the development and expansion of Emma's European franchise business. You will be responsible for refining our franchise model, accelerating network growth, and building the organisational capabilities needed to scale successfully across markets while delivering strong commercial results.

Responsibilities

What You’ll Do:

Lead the next phase of Emma's franchise expansion strategy, building the structure, capabilities, and operating model required to support ambitious growth across Europe.

Review, refine, and continuously evolve the franchise model, including economics, fee structures, growth strategy, market prioritization, compliance, and franchisee support programs.

Own and scale a high-performing Franchise team, developing existing talent while growing the organization to support future expansion.

Design and implement the processes, governance, and operating frameworks required to scale the business efficiently.

Lead the transition of Emma's existing network of partner-operated stores into a structured franchise model, ensuring successful adoption and long-term sustainability.

Drive the expansion of Emma's franchise footprint across Europe by identifying, recruiting, and developing high-quality franchise partners.

Build strong, long-lasting franchisee relationships, creating alignment around a shared vision for growth and profitability.

Own the European Franchise P&L, delivering against revenue and contribution margin targets.

Partner closely with Retail, Marketing, Operations, Product, Finance, Legal, and other key stakeholders to accelerate franchise growth.

Act as a key member of Emma's Offline Leadership Team, reporting directly to the VP Offline Europe.

Travel regularly across Europe to support franchise partners, business development activities, and market expansion initiatives.

What We Are Looking For:

10+ years of relevant experience, with at least 2+ years driving franchise growth or franchise scaling.

Proven track record of building and scaling multi-market franchise operations, ideally in France or Germany

Deep expertise in franchise development, partner management, and commercial negotiations

Strong financial acumen with experience owning P&Ls, evaluating business performance, and making data-driven investment and growth decisions

Builder mentality with experience creating processes, frameworks, and operating models from the ground up

Demonstrated adaptability and learning agility, with the ability to challenge past assumptions and build solutions tailored to new business environments

Hands-on operator who is comfortable moving between strategy and execution in a fast-paced environment

Ability to bring structure and executional rigor to a rapidly scaling franchise organisation

Strong cross-functional collaborator who can align Retail, Marketing, Operations, Product, and Business Development teams behind common goals

Experience leading and developing high-performing teams, including other managers and senior individual contributors

Background in high-growth, international, and performance-driven environments

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About the job

Posted on: Oct 19, 2026
Job type: Full-time
Location: LisbonHybrid

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Director of Franchise

AI summary

Job Description

Responsibilities

What You’ll Do:

What We Are Looking For:

Ready to Apply?

About the job

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