CRM Specialist - Asia

Working hours: 02:00 – 10:00 UTC
Location: Remote (Asia-based)

About WPT Global

Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global now pioneers an avant-garde online platform, redefining how players and fans experience poker worldwide.

Our team blends Silicon Valley innovators, data virtuosos, and gaming connoisseurs - all united by a shared mission: to craft a poker experience as exhilarating to spectate as it is to play, regardless of skill level.

The Role

As a CRM Specialist (Asia-based) at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You’ll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience.

This is a remote role operating on 02:00–10:00 UTC to align with global teams. Fluency in English is required, and we are seeking proficiency in Mandarin or another Asian language such as Thai, Vietnamese, Indonesian, Malay, Tagalog/Filipino, or Korean to support regional localisation.

• Minimum 2 years of CRM experience in the iGaming industry (casino or poker required).
• Deep understanding of bonus systems, wagering logic, and retention mechanics.
• Hands-on experience with Customer.io or similar CRM tools (e.g., Optimove, Braze, Solitics, Smartico, etc.).
• Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes.
• HTML knowledge for email editing and template adjustments.
• Fluent in English (written and spoken); additional language is a strong plus.
• Excellent organisational skills, able to manage multiple projects under tight deadlines.
• Proactive, detail-oriented, and passionate about CRM and player experience.
• Basic understanding of online poker and casino player behavior.

Key Responsibilities

• Plan, create, and optimize CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in-app).
• Build automated customer journeys and real-time triggers to engage players throughout their lifecycle — from onboarding to VIP reactivation.
• Configure and test bonuses and promotions (casino, poker, and cross-sell) within the CRM platform.
• Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention.
• Collaborate cross-functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency.
• Localise campaigns and adapt communication strategies for different regions and languages.
• Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content.
• Monitor KPIs and prepare weekly performance reports.
• Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness.