CRM Specialist

swissborg
Remote
Posted about 17 hours ago
Marketing

AI summary

As a CRM Specialist at SwissBorg, you'll manage CRM and growth marketing strategies for a B2C app, focusing on user engagement and retention through email and push automations. You will analyze user data and optimize customer journeys without overwhelming users.

Eligible from: Europe

Job Description

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.

We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.

Responsibilities

Join us!

We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.

You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.

You will:

  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
  • Build growth, activation and retention strategies to increase ARPU
  • Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
  • Use AI to automate manual work and to speed up campaign creation, QA and reporting
  • Why SwissBorg:

    🪙 Annual BORG bonus

    ⏰ Genuine remote and flexible working

    🏖 25 days annual leave plus local bank holidays

    📚 Learning and development budget

    💻 MacBook and home office budget

    ✈ Team and company-wide retreats

    📱 SwissBorg Premium account

    💰 VSOP share options

    🤗 BORG welcome bonus

    Requirements

    About you:

  • Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
  • Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
  • Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
  • Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
  • Structured, methodical and confident sharing ideas with the team
  • Must have an interest in crypto
  • Ready to Apply?

    Take the next step in your career journey

    Apply Now

    About the job

    Posted on
    Oct 29, 2026
    Job type
    Full-time
    Location
    Remote - Europe TimezoneRemote

    Explore more

    Browse more jobs like this

    Work arrangement

    Disclaimer: Real Jobs From Anywhere is an independent platform dedicated to providing information about job openings. We are not affiliated with, nor do we represent, any company, agency, or agent mentioned in the job listings. Please refer to our Terms of Services for further details.