Creative Director (Performance Media)

100% Remote Position

Base Salary: $95-125k + bonus

Overview

The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the creative relationship with the client. This role partners closely with media buying, creative production, and leadership teams to translate business objectives into scalable, testable creative strategies across platforms including Meta, Google, TikTok, Snapchat, Pinterest, X, YouTube, Bing, Outbrain, Taboola, and more.

You will be responsible for shaping creative strategy, guiding execution, and ensuring creative excellence that drives measurable performance outcomes—while establishing and maintaining the company’s reputation as a creative leader.

Client Ownership & Creative Leadership

• Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution.
• Translate client business objectives into clear, performance-driven creative strategies aligned with media goals.
• Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership.

Creative Strategy, Ideation & Innovation

• Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data.
• Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration.
• Stay ahead of emerging creative, design, and storytelling trends across social and performance media.
• Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines.

Creative Execution, AI & Production Direction

• Oversee creative development across paid media channels including social, display, video, native, shopping, and search.
• Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality.
• Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams.
• Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals.

Performance & Team Collaboration

• Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights.
• Measure and evaluate creative performance, connecting creative decisions to measurable outcomes.
• Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives.

• Bachelor’s degree in Marketing or related field required.
• 5+ years of performance marketing experience.
• 5+ years of direct response copywriting experience.
• Experience leading creative teams and presenting to senior-level clients.
• Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics.
• Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent).
• Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite).
• Strong problem-solving, communication, and project management skills.
• Ability to thrive in a fast-paced, performance-driven environment.