CFD FX Digital Marketing Manager | Vietnam

Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA). The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.

Advantages of our client

• Better spreads (28 on gold)
• Better rebates ($15 on gold)
• Brokeree for copy trade
• Loyalty program for IBs - holidays, gold
• Fund support for IBs
• Client / cash back
• Deposit and trade prior to KYC - 30 seconds to register

About The Role:

The Marketing Manager will lead our marketing efforts within Vietnam. Reporting to the Head of Marketing (Asia) & Global Marketing Head, and working closely with the Country Manager to grow the local business. And leading a team member of Social Media Specialist for all-rounded Marketing strategy and growth.

Key Responsibilities:

Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.

Content Creation:

• Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
• Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives.
• Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences

Market Research & Analysis:

• Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand.
• Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance.

Localization & Adaptation:

• Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences.
• Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.

Stakeholder Collaboration:

• Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
• Partner with external agencies and vendors to enhance campaign execution and performance.

Performance Reporting:

• Develop and maintain dashboards to track and visualize performance metrics.

Compliance & Regulatory Awareness:

• Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.

Event Management:

• Plan, coordinate, and execute marketing events, including trade shows, webinars, and
• promotional events.
• Ensure events are aligned with overall marketing strategies and objectives.
• Collaborate with internal teams and external partners to ensure successful event execution.
• Measure and report on the effectiveness of events, providing insights and recommendations for future improvements

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand.
• Significant experience within the Forex and/or Financial Services industry is highly preferred.
• Demonstrable experience leading and managing marketing teams.
• Proficiency in developing and executing digital marketing campaigns across various channels.
• Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
• Strong communication, presentation, and interpersonal skills.
• Fluency in English is essential

Originally posted on Himalayas