Business Development Lead

The role is the primary engine driving new lead generation within the gaming development community. The role focuses on building active developer relationships, driving subscription adoption, and qualifying prospective studios for engagement.

Working to a structured weekly operating rhythm, this position operates with end-to-end ownership over community health, content scheduling and lead generation.

Key Responsibilities

• Build, structure, and maintain a Discord community within the gaming industry.
• Personally onboard trial and VIP users while ensuring community showcase posts receive responses within 24 hours.
• Represent the organisation at digital and in-person gaming events to build relationships with developers and technical artists.
• Produce supporting engagement content, including short video tutorials, quickstart clips, prompt resources, and community showcase highlights.
• Author and schedule weekly Social media content, including launch follow-ups, member spotlights, product demonstrations, and event invitations.
• Maintain a structured content calendar to ensure a consistent publishing output of videos and public posts.
• Convert community engagement into public proof points, including case studies, user testimonials, and feedback loops.
• Prospect, qualify, and convert users to monthly subscriptions across community and social media channels.
• Identify opportunities, booking qualified meetings for sales discussions.
• Execute structured outreach sequences, manage lead qualification, and maintain accurate pipeline data within the CRM.

Requirements

Essential Requirements

• Demonstrated passion for gaming and in particular avatar creation, and active engagement with gaming culture.
• Practical understanding of avatar character creation for games, including modelling, rigging, texturing, variation costs, and engine integration (Unreal Engine or Unity).
• Strong technical communication skills to converse effectively with technical artists and studio developers.
• Written English fluency with an ability to communicate clearly and promptly.
• Proven self-starter capability with a track record of owning operational outcomes in small team environments.
• Highly organised approach to tracking conversations and managing follow-ups independently.

Desirable Requirements

• Hands-on experience using Claude (or other LLM tools) and Model Context Protocol (MCP) integrations.
• Sales experience across outreach or lead qualification.
• Experience building or managing online communities (such as Discord, Reddit, or developer forums).

Required Software Skills

• Discord

• LLM ability

• LinkedIn

• CRM systems

• Screen recording and basic video editing tools

Benefits