43476139814 - Conversion Rate Optimization Specialist
Activate TalentJob Description
Job Order: Conversion Rate Optimization (CRO) / A/B Testing Specialist
Department: Customer Success / Growth
Reports To: Head of Growth / CRO Lead
Location : Flexible
Remote (Global) – must have strong overlap with PST / CST / EST.
Overview
We are seeking for a highly analytical and creative Conversion Rate Optimization (CRO) Specialist with deep expertise in A/B testing, funnel optimization, and data-driven growth. This role is critical to scaling performance across web and product experiences, directly impacting conversion rates on traffic volumes ranging from 10 million to 600 million+ visitors.
You will partner closely with developers, marketing, and product leaders to hypothesize, test, and implement winning experiments that drive measurable revenue growth and customer success outcomes.
Responsibilities
- Own the CRO roadmap and testing strategy across website, product onboarding, and acquisition funnels.
- Design, launch, and analyze A/B and multivariate tests to optimize conversion rates and reduce friction across the customer journey.
- Collaborate with developers to implement tests and validate results in production environments.
- Leverage analytics platforms and statistical models to identify drop-offs and prioritize highest-impact opportunities.
- Build dashboards and reporting to monitor experiment performance and business impact.
- Partner with CS, Growth, and CRO leadership to translate insights into actionable growth initiatives.
- Ensure test velocity and learnings are continuously documented and shared across the organization.
Requirements
Requirements
- 4+ years of proven experience in Conversion Rate Optimization (CRO), growth, or related roles.
- Strong technical expertise in A/B testing tools (e.g., Optimizely, VWO, Google Optimize, or similar).
- Proficiency with web analytics platforms (GA4, Amplitude, Mixpanel) and strong SQL skills.
- Experience running experiments at scale (10–600M users/visitors).
- Ability to partner with developers and CS teams to execute experiments effectively.
- Analytical mindset with ability to interpret data and communicate insights clearly.
- Strong project management skills and experience driving initiatives end-to-end.
Nice to Have
- SaaS / growth-stage company experience.
- Understanding of retention marketing and email optimization.
- Exposure to large-scale personalization and segmentation strategies.
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