41048474119 - Media Buyer

Job Title: Media Buyer

Location: Remote (Latam) / EST

Employment Type: Full-time

About the client:

This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. Threy combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.

Role Overview:

We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.

Key Responsibilities:

• Develop and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and emerging ad networks.
• Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.
• Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).
• Monitor campaign performance daily, making data-driven optimizations to improve ROI.
• Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.
• Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.
• Stay updated on industry trends, platform updates, and best practices in digital advertising.

Requirements:

• 2+ years of experience as a Media Buyer or Paid Ads Specialist, ideally in an agency setting.
• Strong expertise with Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.
• Proven experience managing budgets of $50K+/month and scaling campaigns effectively.
• Solid understanding of digital marketing funnels, attribution models, and tracking tools (GA4, UTM, Pixels, etc.).
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and reporting skills.
• Self-starter with the ability to manage multiple accounts and priorities in a fast-paced environment.

Preferred Qualifications:

• Experience in eCommerce, lead generation, or performance-based campaigns.
• Familiarity with third-party tools (e.g., Hyros, Triple Whale, Supermetrics).
• Basic knowledge of CRO, copywriting, and creative briefing.